Increase Direct Traffic To Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsIncrease Direct Traffic To Website

Writing a review about a book that has actually not been launched is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Increase Direct Traffic To Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

But more significantly he is now talking about the subject which must be at the heart of all company. How do you get traffic, potential consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous reasons a business may not endure – but by far one of the greatest is a lack of traffic! With no paying customers, or traffic, you just don’t have a business.

And yet it is among the locations that is both over-looked, and hard to specify. I believe it is since it is a challenging subject, so lots of entrepreneur simply neglect it. They take the “build it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche imaginable. Yet for most online companies they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an endless supply of traffic? Most remain stuck and having a hard time?. Increase Direct Traffic To Website

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a business success, and why everyone in service ought to be investing in education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everybody would have cracked it.

Let’s state that you have actually found a traffic source and your business is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson Increase Direct Traffic To Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing value each on their own. If you have not read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his technique to everything. How can you take a complex task or idea and make it easy. How do you break it down to simple components that can be executed on and after that repeated to scale.

It is often said that there is absolutely nothing new – which the more things alter, the more they remain the very same. This holds true with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that another person developed. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a trainee – which is definitely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get key concepts.

Russell is likewise a fantastic story teller. He has an incredible capability to take ideas that may be challenging to understand, and retell them in an easy, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually point out and give the credit. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered many many set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The guidance and experience he wraps around the idea is valuable.

So what does this indicate?

I think it means that nearly anything Russell has a hand in producing is of the highest value. He takes the best of the best and replays it to us in a manner that we can execute and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Increase Direct Traffic To Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online service back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably small tight online marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed carefully.

The genuine fascinating part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to utilize it to produce a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were attempting to keep everything about online success a trick. In normal Russell Brunson style, he published all the secrets readily available for anybody who took the time to read and comprehend the book.

It consists of a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-changing” by numerous individuals, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to build an online company. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. A lot of people are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same process and tools he uses everyday in his business to make it the huge success that it is.  Increase Direct Traffic To Website

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this original course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These include domain, branding and target audience. , if your are a newbie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s something to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my company. Do this part right and you have limitless totally free traffic for years. You will find out the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can use to produce traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to begin, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were utilizing, that might drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet bought. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Typically there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for a lot of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have actually really remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the reality that it is really owned by Google means it is a platform that all company should be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is truly important.

Phew that is a lot! It actually is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “masters” who have only been around for a couple of months!  Increase Direct Traffic To Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as typical it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan deal or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anyone attempting to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This actually is incredible worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Increase Direct Traffic To Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Increase Direct Traffic To Website - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest ways to find out about the many different traffic sources offered on the web. It is of enormous worth for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.