Increase Your Organic Search Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsIncrease Your Organic Search Traffic

Writing a review about a book that has actually not been released is a little challenging – however what is very important to comprehend is the background of Traffic Secrets.

Increase Your Organic Search Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

More notably he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, prospective clients, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons a business may not make it through – however without a doubt one of the biggest is a lack of traffic! Without any paying consumers, or traffic, you merely do not have an organisation.

And yet it is one of the locations that is both over-looked, and hard to define. I believe it is since it is a challenging subject, a lot of entrepreneur simply ignore it. They take the “build it and they will come” approach – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche you can possibly imagine. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have an unlimited supply of traffic? But most stay stuck and having a hard time?. Increase Your Organic Search Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to an organisation success, and why everyone in business should be purchasing education around this topic.

Today there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? But that is not the case otherwise everybody would have cracked it.

Also, let’s state that you have found a traffic source and your organisation is doing excellent. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Increase Your Organic Search Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate job or concept and make it easy.

It is typically said that there is absolutely nothing brand-new – which the more things alter, the more they remain the same. This holds true with a number of Russell’s items.

You see much of what Russell sells are really concepts and ideas that another person developed. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually remained a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will select up essential ideas.

Russell is likewise an amazing story teller. He has an incredible ability to take concepts that may be difficult to understand, and retell them in a simple, easy to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact mention and offer the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it hard and suffered many numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world. The guidance and experience he twists around the idea is valuable.

So what does this mean?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest value. He takes the very best of the best and replays it to us in such a way that we can understand and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Increase Your Organic Search Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online company back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the reasonably little tight online marketing circle – as it was at that time. And he became someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that lots of years later Russell still saw the big value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a method to use it to produce much more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was released at a time when many so called guru’s were attempting to keep everything about online success a trick. In normal Russell Brunson style, he released all the secrets readily available for anyone who took the time to check out and understand the book.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by a lot of people, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you prepare to develop an online service. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the result you are offering. Many people are simply stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the exact same procedure and tools he uses daily in his business to make it the substantial success that it is.  Increase Your Organic Search Traffic

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be taken from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be developed on. These consist of domain names, branding and target markets. If your are a rookie to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will respond to. You also discover about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near to my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary techniques that you can utilize to produce traffic via e-commerce. You will learn how you can use Amazon’s product advertising API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet bought. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has become the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have really stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is actually owned by Google suggests it is a platform that all service need to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is really important.

Phew that is a lot! When you break it down across all the module, it truly is fantastic worth. Anyone of these modules would blow away the training programs turning up by “masters” who have just been around for a few months!  Increase Your Organic Search Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as usual it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the best training programs for anyone attempting to cover their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This really is incredible value for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Increase Your Organic Search Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Increase Your Organic Search Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest ways to learn more about the numerous different traffic sources offered on the internet. It is of huge worth for any entrepreneur or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the brand-new Traffic Secrets book will be incredible.