Marketing Free Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsMarketing Free Traffic

Writing a review about a book that has actually not been launched is a little challenging – however what is very important to understand is the background of Traffic Secrets.

Marketing Free Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a huge quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually refreshing view.

More significantly he is now talking about the subject which should be at the heart of all business. How do you get traffic, potential clients, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons that an organisation might not survive – but without a doubt among the biggest is an absence of traffic! Without any paying consumers, or traffic, you simply don’t have an organisation.

And yet it is one of the locations that is both over-looked, and tough to define. I think it is due to the fact that it is a difficult topic, a lot of company owners just overlook it. They take the “develop it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. For most online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have a limitless supply of traffic? But many remain stuck and having a hard time?. Marketing Free Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to an organisation success, and why everybody in business ought to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? But that is not the case otherwise everyone would have cracked it.

Likewise, let’s say that you have actually found a traffic source and your organisation is doing terrific. What would happen if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson Marketing Free Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are incredible value each on their own. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated job or idea and make it simple.

It is often said that there is nothing brand-new – and that the more things change, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are in fact concepts and principles that somebody else created. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept came from.

Russell has remained a student – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get key concepts.

Russell is also an amazing story teller. He has an incredible ability to take concepts that might be tricky to comprehend, and retell them in an easy, simple to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series truly came from Andre Chaperon, who Russell does really provide the credit and discuss. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

What does this mean?

I think it suggests that nearly anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Marketing Free Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was building an online company back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly small tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a way to use it to develop a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When many so called expert’s were trying to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson style, he published all the secrets available for anybody who took the time to understand the book and check out.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to find your dream clients; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by a lot of people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you plan to construct an online company. It shares the secrets around producing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in people that they can achieve the result you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much higher than the amount they pay for it.

In many methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the exact same procedure and tools he utilizes daily in his company to make it the huge success that it is.  Marketing Free Traffic

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be drawn from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite thorough modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental principles that will be developed on. These consist of domain, branding and target markets. If your are a newbie to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one close to my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the procedure is simple.. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing tactics that you can utilize to produce traffic via e-commerce. You will discover how you can utilize Amazon’s item advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet bought. This is a must if you are using paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets simply due to the truth t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the major source of traffic and leads for many online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the essential ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have actually stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is really owned by Google means it is a platform that all business should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is truly essential.

Phew that is a lot! It truly is fantastic value when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “masters” who have just been around for a few months!  Marketing Free Traffic

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA difficulty. This actually is remarkable value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. However it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Marketing Free Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing Free Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest ways to discover the lots of various traffic sources available on the web. It is of huge value for any business owner or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be amazing.