Marketing Increase Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsMarketing Increase Traffic

Writing a review about a book that has not been released is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Marketing Increase Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More importantly he is now talking about the subject which must be at the heart of all company. How do you get traffic, potential clients, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons an organisation might not survive – however by far among the most significant is a lack of traffic! With no paying consumers, or traffic, you merely do not have an organisation.

And yet it is among the locations that is both over-looked, and difficult to specify. I think it is since it is a challenging topic, so numerous service owners just ignore it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every niche imaginable. Yet for many online organisations they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Marketing Increase Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a company success, and why everybody in business must be purchasing education around this topic.

Today there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Also, let’s state that you have discovered a traffic source and your organisation is doing fantastic. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Marketing Increase Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing value each on their own. I highly recommend you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his approach to everything. How can you take a complex job or idea and make it easy. How do you break it down to easy components that can be carried out on and then repeated to scale.

It is often stated that there is nothing brand-new – which the more things alter, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell offers are in fact concepts and ideas that another person produced. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get essential ideas.

Russell is also a remarkable story teller. He has an incredible ability to take ideas that may be tricky to understand, and retell them in a basic, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually point out and give the credit. However his way of retelling what the SOS sequence is, and how you can use it, now has his name largely connected with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered lots of numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world. The suggestions and experience he covers around the idea is invaluable.

What does this suggest?

I believe it means that practically anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in a way that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  Marketing Increase Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online company back when many of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a way to utilize it to develop even more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was released at a time when lots of so called guru’s were attempting to keep everything about online success a secret. In typical Russell Brunson style, he released all the secrets available for anybody who took the time to read and understand the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-changing” by many individuals, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you prepare to build an online company. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are selling. The majority of people are just stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has discovered to market and sell over several years online. It is the very same procedure and tools he uses daily in his company to make it the substantial success that it is.  Marketing Increase Traffic

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be drawn from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be constructed on. These include domain, branding and target audience. If your are a beginner to online marketing this first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will respond to. You also learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one close to my heart as I love utilizing SEO as an essential traffic source in my service. Do this part right and you have unlimited totally free traffic for several years. You will find out the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can utilize to create traffic via e-commerce. You will discover how you can utilize Amazon’s product advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your website, but not yet made a purchase. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the significant source of traffic and leads for many online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the key concepts such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually actually remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. You are also revealed how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is really owned by Google indicates it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is actually important.

Phew that is a lot! When you break it down across all the module, it truly is amazing worth. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Marketing Increase Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This actually is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Marketing Increase Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing Increase Traffic - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest methods to discover about the many various traffic sources offered on the web. It is of enormous value for any company owner or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the new Traffic Secrets book will be fantastic.