Marketing To Drive Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsMarketing To Drive Traffic

Writing a review about a book that has not been released is a little difficult – but what is very important to comprehend is the background of Traffic Secrets.

Marketing To Drive Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, possible clients, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a service might not endure – but without a doubt one of the greatest is a lack of traffic! With no paying customers, or traffic, you merely do not have a service.

And yet it is among the areas that is both over-looked, and hard to define. I think it is since it is a difficult topic, many entrepreneur just disregard it. They take the “construct it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. Yet for the majority of online businesses they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have an unlimited supply of traffic? However the majority of stay stuck and having a hard time?. Marketing To Drive Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to an organisation success, and why everyone in service need to be buying education around this topic.

Right now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have split it.

Let’s say that you have actually found a traffic source and your organisation is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Marketing To Drive Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are incredible worth each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complicated task or concept and make it simple. How do you simplify to easy components that can be executed on and after that repeated to scale.

It is often stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that somebody else produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a student – which is definitely the best method to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will pick up crucial ideas.

Russell is likewise a fantastic story teller. He has an amazing capability to take concepts that might be tricky to comprehend, and retell them in a simple, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really give the credit and mention. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this indicate?

I believe it implies that almost anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Marketing To Drive Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online organisation back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the reasonably small tight web marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The genuine interesting part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a method to use it to create much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called guru’s were attempting to keep whatever about online success a secret. But in normal Russell Brunson style, he published all the secrets readily available for anybody who made the effort to understand the book and check out.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your item sell price.
  • How to find your dream customers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by numerous people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you prepare to build an online organisation. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the best method to bring in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are offering. Many people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the exact same procedure and tools he uses everyday in his service to make it the substantial success that it is.  Marketing To Drive Traffic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be developed on. These consist of domain names, branding and target audience. If your are a newbie to internet marketing this first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You also learn about the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one close to my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can utilize to generate traffic via e-commerce. You will find out how you can use Amazon’s item advertising API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you require to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Typically there are untapped markets simply due to the reality t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and integrating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually truly remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is actually owned by Google suggests it is a platform that all business should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly simple to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is actually essential.

Phew that is a lot! It really is incredible value when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have only been around for a few months!  Marketing To Drive Traffic

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anyone attempting to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Marketing To Drive Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing To Drive Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest methods to learn more about the numerous various traffic sources available on the web. It is of enormous value for any company owner or entrepreneur seeking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be remarkable.