Marketing Traffic Software – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsMarketing Traffic Software

Writing a review about a book that has actually not been released is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Marketing Traffic Software Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to generate income?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly refreshing view.

However more notably he is now talking about the topic which must be at the heart of all business. How do you get traffic, possible consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons an organisation may not endure – however by far among the biggest is a lack of traffic! Without any paying customers, or traffic, you simply do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is since it is a hard subject, numerous entrepreneur just disregard it. They take the “construct it and they will come” approach – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with people purchasing products and services online – in every niche imaginable. For a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have a limitless supply of traffic? Many stay stuck and struggling?. Marketing Traffic Software

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to an organisation success, and why everybody in organisation need to be investing in education around this subject.

Right now there are a huge variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be easy right? That is not the case otherwise everyone would have broken it.

Let’s say that you have discovered a traffic source and your company is doing great. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Marketing Traffic Software

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible worth each by themselves. If you have not read them, then I highly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his method to whatever. How can you take a complicated task or idea and make it simple. How do you simplify to simple components that can be performed on and after that duplicated to scale.

It is frequently said that there is absolutely nothing brand-new – and that the more things alter, the more they remain the exact same. This holds true with numerous of Russell’s products.

You see much of what Russell sells are actually concepts and ideas that another person developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that may be difficult to grasp, and retell them in a basic, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does really provide the credit and point out. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as a web online marketer. He has actually done it difficult and suffered many numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real life. The recommendations and experience he covers around the concept is valuable.

So what does this indicate?

I think it suggests that almost anything Russell has a hand in producing is of the highest value. He takes the best of the very best and replays it to us in such a way that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Marketing Traffic Software

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online company back when the majority of us hardly understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly small tight online marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The real remarkable part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a method to use it to develop even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a secret, the book was released at a time. But in normal Russell Brunson design, he published all the secrets offered for anyone who took the time to understand the book and check out.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by so many people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you plan to build an online business. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are offering. Many people are just stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has found out to market and sell over many years online. It is the exact same procedure and tools he utilizes daily in his organisation to make it the huge success that it is.  Marketing Traffic Software

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be taken from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather thorough modules! So let’s take a fast appearance what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be built on. These include domain names, branding and target markets. If your are a novice to online marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near my heart as I love utilizing SEO as a key traffic source in my organisation. Do this part right and you have limitless complimentary traffic for years. You will find out the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the procedure is uncomplicated. Start an affiliate program, recruit affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can use to produce traffic through e-commerce. You will discover how you can utilize Amazon’s product advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were utilizing, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have concerned your site, however not yet purchased. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial concepts such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually really stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the fact that it is really owned by Google indicates it is a platform that all organisation must be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is really essential.

Phew that is a lot! It really is incredible value when you break it down across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have just been around for a few months!  Marketing Traffic Software

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

However as normal it appears like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you thinking???!!! It is among the best training programs for anyone trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This truly is incredible value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Marketing Traffic Software

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing Traffic Software - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest ways to find out about the many various traffic sources available on the internet. It is of enormous worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just presume that the new Traffic Secrets book will be fantastic.