Marketing Traffic System – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsMarketing Traffic System

Composing a review about a book that has not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Marketing Traffic System Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually refreshing view.

More notably he is now talking about the subject which must be at the heart of all organisation. How do you get traffic, potential clients, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons a company might not survive – however without a doubt one of the biggest is an absence of traffic! With no paying customers, or traffic, you just do not have a service.

And yet it is one of the areas that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a hard topic, numerous service owners just neglect it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche imaginable. Yet for many online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have a limitless supply of traffic? However many remain stuck and struggling?. Marketing Traffic System

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a company success, and why everyone in business must be buying education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Also, let’s say that you have actually found a traffic source and your business is doing great. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Marketing Traffic System

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are unbelievable worth each by themselves. If you have not read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his technique to everything. How can you take a complex job or idea and make it basic. How do you break it down to easy parts that can be carried out on and after that duplicated to scale.

It is often stated that there is absolutely nothing new – and that the more things alter, the more they stay the same. This holds true with much of Russell’s products.

You see much of what Russell offers are really concepts and concepts that somebody else created. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a student – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up key concepts.

Russell is likewise a fantastic story teller. He has an amazing capability to take ideas that might be difficult to understand, and retell them in a simple, simple to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does really mention and offer the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world.

So what does this indicate?

I think it means that nearly anything Russell contributes to producing is of the highest worth. He takes the best of the finest and replays it to us in a method that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Marketing Traffic System

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was developing an online service back when many of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he ended up being someone Russell admired, and followed carefully.

The genuine interesting part of the story is that numerous years later on Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to develop even more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when numerous so called master’s were trying to keep everything about online success a secret. In normal Russell Brunson style, he released all the secrets offered for anyone who took the time to comprehend the book and check out.

It consists of a detailed actionable plan for any who is new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-changing” by numerous people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to develop an online organisation. It shares the secrets around producing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. The majority of people are just stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is getting is much greater than the quantity they spend for it.

In many methods this book is a script for how Russell has actually found out to market and offer over numerous years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the big success that it is.  Marketing Traffic System

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard principles that will be developed on. These consist of domain, branding and target audience. If your are a rookie to online marketing this first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I like utilizing SEO as an essential traffic source in my organisation. Do this part right and you have limitless free traffic for years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can use to create traffic through e-commerce. You will find out how you can use Amazon’s product advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you require to get begun, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your site, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets merely due to the fact t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has become the major source of traffic and leads for many online organisation owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is actually owned by Google implies it is a platform that all service need to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is really essential.

Phew that is a lot! It really is fantastic worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have only been around for a couple of months!  Marketing Traffic System

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

However as typical it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA difficulty. This truly is remarkable worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Marketing Traffic System

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing Traffic System - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest ways to find out about the many various traffic sources readily available on the web. It is of huge value for any company owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.