Online Marketing Course Harvard – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  {OFATraining1} 

I truly seemed like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest post ever! And ideally as soon as you have actually examined this blog site out you will see how much worth there really is in doing the challenge.

I truly do not believe individuals comprehend the advantages of the challenge – otherwise they would have already done it. If you are beginning an online business, or have an organisation that is not yet at the 6 figure mark, then this challenge is necessary training to super-charge your service.

The One Funnel Away Challenge takes you through the steps in producing an effective sales funnel. It teaches you the numerous components that make up a sales funnel and most notably has you construct one yourself. You finish the training challenge with your own working sales funnel geared around your organisation.

I believe you will see from whatever below, there is a lot that is taken into the One Funnel Away Challenge training program – the value is actually quite amazing.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is actually a training program, designed to assist you develop a successful sales funnel for your business. Now this is not just merely cranking out a number of web-pages or landing pages. It is the creation of all the components around an effective, top performing sales funnel.

The program is so extensive, that I understand of numerous people that go through it multiple times. If they have a new funnel they are assembling, they pick to go through the training once again, to make sure they have actually covered whatever correctly.

The training is said to cover 4 weeks, however really it is more like 5-6 weeks. There is a pre-training week, that focuses totally on getting you in the best frame of mind. This is rather crucial, given there is so much that will be covered, you will need to have your thinking clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with crucial styles or topics weekly. The day-to-day training sessions then build on each subject, with daily actions left as ‘research’. Key areas covered consist of;

  • Creating an alluring item offer
  • Psychology of sales
  • The value of stories in the selling procedure
  • What hooks a possible consumer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And far more …

This is a crucial point – this is not a passive training course. To get the most out of it you will be needed to do research nearly daily! However then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Online Marketing Course Harvard OFA Challenge

The challenge initially started as a ‘live’ occasion, with parts of training delivered through Facebook lives. It didn’t run that typically. Due to the success of the training, both in number of trainees and the success stories that are coming out, the training is now run over 2 week.

Components that were live are now previous lives that have actually been taped since of that. To be sincere I didn’t feel that anything was lost from this. The fact that it had actually been live suggested that individuals were asking concerns – a number of which remained in line with what I was wondering.

The final thing to bear in mind is that it is a “challenge” – suggesting there is a time frame. In basic, it is so simple to put off tasks to tomorrow, and after that question why we don’t make great development. So by setting this as a challenge it drives that competitive part of us to want to succeed.

As the challenge begins to draw to a close you become more pleased with what you have accomplished, and can’t await everything to go live. Especially when other individuals are starting to post in the Facebook group their success and sales coming through!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the initial theme, as you’re going to hear it a lot!

How Much Does It Cost?  Online Marketing Course Harvard

The basic response is $100 – which is merely fantastic worth. There are courses out there that charge 10 times or more this quantity and do not come close to the worth got. At $100 it’s like a no-brainer. Online Marketing Course Harvard

If you can’t pay for the $100 to purchase your education, particularly with a program like this, then to be sincere I think you will have a hard time in your company.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later on, so it needs to end up being an extremely simple decision.

The other expense, obviously, is your time. You will require to commit a minimum of one hour everyday to make keep up. The training does move quickly, offered just how much is covered. So if you do not stay up to date with watching the coaching sessions and finishing your tasks, then you will struggle.

The time component will typically be much harder than the $100. Like I stated it will end up being obvious why the $100 is terrific worth – however lots of people will battle with the time element. But if you truly want your company to start cranking then you merely require to make the time!

What Do You Get With The Challenge?

Or the standard training pack when you signup to the training you now have the option of selecting a 100% digital package. The digital variation is just that, all the elements noted below are merely readily available for download online. With the the standard pack you will need to cover shipping (

However, if this is your very first time doing the challenge, then I strongly suggest getting the physical pack. Not so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future referral.

So what is included in the challenge?

One Funnel Away Value Stack

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The Training Portal – All the training is available online through a dedicated training website. It keeps you grounded, and makes sure you take the time to complete each day’s jobs, rather than skip ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training material. This lays out each objective consisting of the crucial elements covered, check list of tasks you need to complete and locations for you to make your own notes. Every day is likewise offered for download as a soft copy – however there is something to be stated about scribbling your notes in a dedicated workbook as you are finding out.

MP3 Player – This holds all the lessons tape-recorded for you prepared to go. You can either download them onto your preferred mobile gadget, or listen straight from the Player itself. It provides an easy way to listen and absorb the training “missions” in any idle time you might have (on the commute to work for example). This just assists get rid of another possible problem that may stop you from progressing.

Dedicated Facebook Group – Each new challenge has a dedicated Facebook group, which is extremely powerful. Importantly this is the group of individuals who are going through the training exactly like you are.

Rewards

There are a variety of benefits that are offered in addition to the standard One Funnel Away training. The two key items are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is developed on the idea of a basic question; if you lost everything what would you carry out in the next 30 days to build back your company (understanding what you know now)? Great concern to ask people who have been crushing it in their online company. You receive both a book, with a chapter from each expert, and a video from each discussing the steps they would take every day to reconstruct their organisation. You might quickly copy simply one strategy, and be well on your method to your first online business.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is intended to be the starting point for anyone who is brand name new to internet marketing, and wishes to be an affiliate online marketer. It is a video series of 15 digital entrepreneurs, each offering their actions they would use to build an affiliate business from scratch. Everyone has actually been exceptionally successful in their picked specific niche, and share rather openly the things they found out that helped accomplish that success.

All of these are available through the One Funnel Away Challenge training site. You are provided life time access to the benefits by going through the challenge. Again the value in these perks alone make the $100 seem ludicrous.

The Coaches

The Challenge education and training sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no scarcity of abilities and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the crucial subjects each day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around since there were sales individuals (forever!), but that is the power of marketing a message – it becomes your own. And Russel has handled to do that.

Russell has actually written a number of books which are incredible value each on their own.

Russell built the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his approach to whatever. How can you take a complex task or concept and make it easy. How do you break it down to simple parts that can be performed on and after that duplicated to scale.

Russell’s design is also really easy to listen to, making his training sessions really satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer home the concepts Russel presented.

Steve actually knows his things and used to be the Lead Funnel Builder at ClickFunnels, constructing hundreds in not countless funnels. He decided to move on and develop his own agency teaching and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he merely shares his journey and what he has actually found out in his entrepreneurial business.

Oh, and a work of warning … which your head phones when Steve comes on … you’ll see what I imply.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian resembles the ‘good police officer’ to Steves ‘bad cop’ and hangs around detailing more of the specifics behind the jobs. So Julie shows us more of the “how” you go about doing something. This consists of on-screen demo’s how you set somethings up action by step.

Again, Julie is an extremely effective business owner in her own right. She started utilizing ClickFunnels as a core part of her organisation and had so much success Russel asked her to join his group. If you follow Juiie on social media you will see she spends a lot of time teaching how to balance the life of a business owner with home life.

Live Coaches

In addition to the main three coaches, there are likewise live coaches appointed to each challenge accomplice. These coaches have actually succeeded structure out sales funnels in their companies, and hold live training sessions through-out the week.

So importantly you get any answers you may have taken a look at and resolved in real time (not simply recordings). The coaches are located in different part of the world, so the live sessions are readily available at sensible times for everybody.

What is covered in the Training.

The one thing that sticks out with the One Funnel Away Challenge is how structured it all is. A lot idea has actually gone through how it has actually been assembled and every effort made to get you engaged right from the start. Each “mission” constructs on the last, as does weekly – all developing to your sales funnels being completed with the essential components.

The challenge subjects and training are broken down as follows.

One Funnel Away Challenge Process

Online Marketing Course Harvard

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You actually likewise need to keep your eyes open, as a number of sales techniques are revealed – they’re not presented as such, however they are really much there.

You are introduced to “the perfect webinar” script, which is a whole sales funnel by itself. I think it is to get your thoughts in the right circulation for what is to come. Weeks of sales procedure is compressed into 90 mins, and its incredible to enjoy Russel unload it.

Todays objectives are;.

  • You Must Believe.
  • Failure & What it Teaches Us.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which concentrates on what your deal really is. What are you selling and why? You are presented to the principle of “stacking” your deal so that the worth far out-weighs the cost. You begin to develop out your offer and the ‘properties’ you will include in your ‘stack’.

The idea is, if your offer is excellent enough, and compelling enough, it will offset any mistakes made later on. However very little can repair a bad offer.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel truly is a master story teller, and this week he shares his secrets and has us dealing with our own stories to utilize. You truly dig into your story (what got you here), and how you can utilize it to both build relationship and ‘hook’ possible consumers.

There is likewise a huge push for you to start publishing your own content – which I am a big believer of! Do not freak out – this is where Steve truly helps us understand why, and how we can make it a little simpler than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are 3 weeks in before you begin to build the funnel (using ClickFunnels obviously). And in real reality you are even offered a design template funnel (share funnel) to deal with.

Once again that point is this training is not about merely how to develop a landing page, and what buttons to put where. It actually has to do with building out the entire sales funnels.

So in this week you are taking the pieces from the first 2 weeks and building them into a digital representation. It becomes a digitised sales process that leads your potential clients through your virtual store. Here you will likewise be taught the core funnel strategy.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have developed. Your entire sales process and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty store.

Here Russel and the team cover how you are going to get traffic, or possible buyers to come into your funnel. The idea of natural (made) traffic versus paid traffic is discussed – so depending upon your preferred method and marketing budget plan you are covered.

This weeks missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply say EVERYONE! However that’s not rather true (however practically) … If you are just beginning out in the online organisation world, then this course is a must. It will assist you comprehend the basics that makes a great sales funnel – and you will actual have a working sales funnel by the end of it.  Online Marketing Course Harvard

If you currently have a service, however it’s not rather at the 6 future earnings yet, then I ‘d strongly recommend checking it out. The principles covered and taught will absolutely improve your company sales process.

If you are brand-spanking brand-new to online company, and never ever had any training, haven’t started selling anything, then this course will be a little a challenge. That doesn’t mean you should not do it – but feel in one’s bones that you will feel like you are drinking from a fire hose pipe. It is more than likely you will desire to repeat it again later on, as soon as you have a bit more experience (which is a perfectly great method).

Who Is The Challenge NOT For

If you are really having a hard time with the $100, then I think there may be bigger problems you need to attend to. Trying to build a service coming from a mindset of scarcity is really tough – so get your capital covered. And then be prepared to purchase yourself – especially when the training value is so high.

To get the real value from the training you need the time to do the homework! If it’s on a poorly created (or chaotic) sales process, then you should stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. In fact this point is rammed house once again and once again by Steve in his coaching. It doesn’t matter what specific niche you remain in, or the item you are selling, the concepts all work – “It’s not about the product” Steve yells!

Is there a money back ensure?

Yes. Something that makes many individuals feel a little more comfortable is if there is some kind of warranty on the quality of the product. Here there definitely is, with a complete cash back guarantee if the challenge and training doesn’t meet your expectations (as not likely as that is). You just require to return the physical pack you got.

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online organisation and what it indicates does not injured. This challenge is developed even for a brand name novice.

What If I Don’t Have A Product?

No issues. As Steve keeps saying, it’s not about the product. You can utilize what you discover to sell anything online – and will get a host of examples and concepts to get you began. You may even pick to be an affiliate for ClickFunnels and build a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a separate Facebook group so that you have a team of individuals you are going through the challenge with. ClickFunnels also has a variety of support system also on Facebook you can join for larger support as your organisation grows.

What If I miss the Live Training?

Everything is tape-recorded for you, consisting of the live coaching sessions through the week. If you miss out on anything you can go back a listen/watch the recordings. There is usually a catch-up day weekly, which is a fun time to enjoy anything you might have missed, or review something you might not have comprehended the first time.

Conclusion

The One Funnel Away Challenge truly is among those unique pieces of education that actually delivers. My experience has actually been that ‘sales’ is often a ‘unclean’ word, and is something that many individuals shy away from. Without sales almost all organisations merely can’t exist.

So if you stay in business and wish to offer something online, then the One Funnel Away Challenge is for you! Especially if you are brand-new to online organisation, or your business is still developing and you are yet to hit the six figure mark.

The value in the training deserves method more than the $100 cost. And after that when you think about the perk material you receive, it becomes a must.

I can’t recommend taking this challenge enough. It will make you totally alter the method you have been looking at online selling, and importantly leave you with something tangible – a working online sales funnel!  Online Marketing Course Harvard