Online Marketing Course Pdf – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the present signature training program from ClickFunnels.  {OFATraining1} 

I actually seemed like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest post ever! When you have actually checked this blog out you will see how much worth there truly is in doing the challenge, and hopefully.

I truly don’t believe individuals understand the benefits of the challenge – otherwise they would have already done it. If you are beginning an online organisation, or have a business that is not yet at the six figure mark, then this challenge is important training to super-charge your service.

The One Funnel Away Challenge takes you through the steps in producing an effective sales funnel. It teaches you the numerous aspects that make up a sales funnel and most significantly has you develop one yourself. So you complete the training challenge with your own working sales funnel geared around your organisation.

I believe you will see from everything below, there is so much that is taken into the One Funnel Away Challenge training program – the value is actually rather amazing.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is actually a training program, created to help you develop a successful sales funnel for your organisation. Now this is not just simply cranking out a couple of web-pages or landing pages. It is the development of all the elements around an effective, leading performing sales funnel.

The program is so extensive, that I understand of many individuals that go through it several times. If they have a new funnel they are putting together, they select to go through the training again, to ensure they have actually covered whatever properly.

The training is stated to cover 4 weeks, but really it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the right mindset. This is rather crucial, offered there is so much that will be covered, you will require to have your thinking clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with essential themes or topics weekly. The everyday training sessions then develop upon each subject, with everyday actions left as ‘research’. Key areas covered consist of;

  • Creating an alluring product offer
  • Psychology of sales
  • The value of stories in the selling procedure
  • What hooks a prospective consumer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a key point – this is not a passive training course. To get the most out of it you will be required to do research practically daily! However then how else will you end up with a working sales funnel if you’re not building it out as you go.

Online Marketing Course Pdf OFA Challenge

The challenge originally began as a ‘live’ event, with parts of coaching delivered via Facebook lives. So it didn’t run that typically. However, due to the success of the training, both in variety of students and the success stories that are coming out, the training is now run over 2 week.

Components that were live are now previous lives that have actually been recorded because of that. However to be honest I didn’t feel that anything was lost from this. The truth that it had actually been live indicated that people were asking questions – much of which were in line with what I was questioning.

The final thing to keep in mind is that it is a “challenge” – meaning there is a time frame. In basic, it is so simple to postpone jobs to tomorrow, and after that question why we do not make great progress. By setting this as a challenge it drives that competitive part of us to desire to be successful.

As the challenge begins to wane you end up being more proud of what you have attained, and can’t await it all to go live. When other individuals are starting to publish in the Facebook group their success and sales coming through, particularly!

Oh, and if you haven’t figured it out yet, the whole challenge draws from the Mission Impossible theme, which is a cool touch. I hope you like the initial style, as you’re going to hear it a lot!

So How Much Does It Cost?  Online Marketing Course Pdf

The simple response is $100 – which is just incredible worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the worth got. At $100 it’s like a no-brainer. Online Marketing Course Pdf

If you can’t manage the $100 to purchase your education, particularly with a program like this, then to be truthful I believe you will struggle in your business.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later on, so it must end up being a really easy choice.

The other cost, of course, is your time. The training does move quick, provided how much is covered.

The time aspect will frequently be much harder than the $100. Like I stated it will end up being obvious why the $100 is fantastic worth – however lots of people will battle with the time aspect. But if you truly want your business to begin cranking then you just need to make the time!

What Do You Get With The Challenge?

Or the standard training pack when you signup to the training you now have the choice of picking a 100% digital bundle. The digital version is just that, all the aspects noted below are merely available for download online. With the the basic pack you will need to cover shipping (

If this is your very first time doing the challenge, then I highly advise getting the physical pack. Not so you get your hands on the goodies, but there is something about having a physical workbook to scribble notes in for future referral.

What is consisted of in the challenge?

One Funnel Away Value Stack

Online Marketing Course Pdf

The Training Portal – All the training is offered online through a dedicated training website. It keeps you grounded, and makes sure you take the time to complete each day’s tasks, rather than skip ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training product. This lays out each mission including the key components covered, check list of tasks you need to finish and locations for you to make your own notes. Every day is likewise offered for download as a soft copy – but there is something to be said about doodling your notes in a dedicated workbook as you are learning.

MP3 Player – This holds all the lessons taped for you prepared to go. It offers an easy method to absorb the training and listen “missions” in any idle time you might have (on the commute to work for example).

Devoted Facebook Group – Each new challenge has a devoted Facebook group, which is really effective. Importantly this is the group of people who are going through the training exactly like you are.

Bonus offers

There are a variety of benefits that are readily available in addition to the basic One Funnel Away training. The 2 key items are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is built on the idea of a simple question; if you lost everything what would you do in the next 30 days to develop back your company (understanding what you understand now)? You could quickly copy simply one technique, and be well on your method to your very first online organisation.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is meant to be the beginning point for anybody who is brand name brand-new to internet marketing, and wants to be an affiliate online marketer. It is a video series of 15 digital entrepreneurs, each providing their steps they would utilize to construct an affiliate company from scratch. Each individual has actually been extremely effective in their chosen specific niche, and share rather honestly the things they discovered that helped achieve that success.

All of these are offered through the One Funnel Away Challenge training website. You are provided life time access to the bonus offers by going through the challenge. Once again the worth in these bonuses alone make the $100 seem ridiculous.

The Coaches

The Challenge education and coaching sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no scarcity of skills and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the key subjects every day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales people (permanently!), however that is the power of marketing a message – it becomes your own. And Russel has actually managed to do that.

Russell has actually written several books which are unbelievable value each on their own.

Russell constructed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his method to whatever. How can you take a complicated job or idea and make it simple. How do you break it down to simple parts that can be performed on and then duplicated to scale.

Russell’s style is likewise really easy to listen to, making his training sessions truly pleasurable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson resembles the drill sergeant of the training. He is the one that shows up each day to hammer house the ideas Russel introduced. But significantly, he is likewise your mindset coach. He bring an enthusiasm and level of enthusiasm which is contagious and tough to disregard.

Steve truly understands his stuff and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not countless funnels. He decided to move on and create his own agency mentor and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has actually learnt in his entrepreneurial company.

Oh, and a work of warning … which your head phones when Steve comes on … you’ll see what I suggest.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘good cop’ to Steves ‘bad police’ and invests time detailing more of the specifics behind the jobs. Julie shows us more of the “how” you go about doing something. This consists of on-screen demonstration’s how you set somethings up step by action.

Once again, Julie is a really successful entrepreneur in her own. She began using ClickFunnels as a core part of her service and had so much success Russel asked her to join his team. , if you follow Juiie on social media you will see she invests a lot of time mentor how to balance the life of an entrepreneur with home life.

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Live Coaches

In addition to the main 3 coaches, there are also live coaches appointed to each challenge friend. These coaches have achieved success structure out sales funnels in their organisations, and hold live training sessions through-out the week.

So importantly you get any responses you might have taken a look at and resolved in genuine time (not simply recordings). The coaches lie in various part of the world, so the live sessions are available at reasonable times for everyone.

What is covered in the Training.

The something that sticks out with the One Funnel Away Challenge is how structured all of it is. Much thought has gone through how it has been put together and every effort made to get you engaged right from the start. Each “mission” constructs on the last, as does weekly – all developing to your sales funnels being finished with the crucial elements.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Online Marketing Course Pdf

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You actually also require to keep your eyes open, as a number of sales techniques are shown – they’re not introduced as such, however they are really much there.

You are presented to “the perfect webinar” script, which is a whole sales funnel by itself. I think it is to get your thoughts in the right circulation for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its remarkable to see Russel unpack it.

This weeks missions are;.

  • You Must Believe.
  • Failure & What it Teaches Us.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your deal in fact is. What are you selling and why? You are presented to the concept of “stacking” your deal so that the value far out-weighs the expense. You begin to develop out your offer and the ‘possessions’ you will consist of in your ‘stack’.

The concept is, if your deal suffices, and compelling enough, it will offset any mistakes made later on. Very little can fix a bad deal.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel really is a master story teller, and today he shares his secrets and has us working on our own stories to take advantage of. You really dig into your story (what got you here), and how you can use it to both construct rapport and ‘hook’ prospective clients.

There is also a huge push for you to begin publishing your own material – which I am a huge follower of! However don’t go crazy – this is where Steve actually assists us comprehend why, and how we can make it a little easier than it sounds.

This weeks objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in before you start to develop the funnel (utilizing ClickFunnels of course). And in real fact you are even given a design template funnel (share funnel) to work with.

Once again that point is this training is not about merely how to build a landing page, and what buttons to put where. It truly has to do with building out the whole sales funnels.

In this week you are taking the pieces from the first 2 weeks and constructing them into a digital representation. It becomes a digitised sales process that leads your potential customers through your virtual store. Here you will likewise be taught the core funnel strategy.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The last week, and the one where you begin to see how you can bring traffic through your funnel you have actually created. Your entire sales procedure and funnel isn’t worth much if no one is moving through it. It’s like trying to sell something to an empty shop.

Here Russel and the group cover how you are going to get traffic, or prospective purchasers to come into your funnel. The idea of organic (earned) traffic versus paid traffic is discussed – so depending on your preferred method and marketing budget plan you are covered.

This weeks missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to merely say EVERYONE! That’s not quite true (but almost) … If you are simply starting out in the online company world, then this course is a must. It will help you comprehend the fundamentals that makes an excellent sales funnel – and you will real have a working sales funnel by the end of it.  Online Marketing Course Pdf

If you already have a business, however it’s not rather at the 6 future earnings yet, then I ‘d highly suggest inspecting it out. The ideas covered and taught will absolutely improve your service sales process.

If you are brand-spanking new to online business, and never ever had any training, haven’t started selling anything at all, then this course will be a bit of a challenge. That does not mean you should not do it – however feel in one’s bones that you will seem like you are consuming from a fire tube. It is more than most likely you will want to repeat it again later on, as soon as you have a bit more experience (which is a completely great method).

Who Is The Challenge NOT For

I think there may be bigger concerns you need to attend to first if you are truly struggling with the $100. Attempting to construct a company originating from a mindset of shortage is truly tough – so get your money circulation covered. And after that be prepared to buy yourself – particularly when the training worth is so high.

To get the real value from the training you need the time to do the research! If it’s on an improperly created (or chaotic) sales procedure, then you need to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. In truth this point is rammed home once again and once again by Steve in his training. It doesn’t matter what niche you are in, or the product you are selling, the concepts all work – “It’s not about the product” Steve shouts!

Exists a refund guarantee?

Yes. Something that makes many people feel a bit more comfy is if there is some type of warranty on the quality of the item. Here there definitely is, with a full money back guarantee if the challenge and training does not satisfy your expectations (as not likely as that is). You simply need to return the physical pack you got.

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online service and what it suggests doesn’t hurt. This challenge is created even for a brand name newbie.

What If I Don’t Have A Product Yet?

No problems. As Steve keeps stating, it’s not about the item. You can use what you discover to offer anything online – and will receive a host of ideas and examples to get you began. You might even choose to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a separate Facebook group so that you have a group of people you are going through the challenge with. ClickFunnels also has a number of support system likewise on Facebook you can join for broader assistance as your business grows.

What If I miss out on the Live Training?

Everything is tape-recorded for you, consisting of the live training sessions through the week. So if you miss anything you can return a listen/watch the recordings. There is generally a catch-up day each week, which is a fun time to view anything you might have missed, or review something you may not have actually comprehended the very first time.

Summary

The One Funnel Away Challenge truly is one of those special pieces of education that really provides. My experience has actually been that ‘sales’ is typically a ‘filthy’ word, and is something that numerous people avoid. Nevertheless, without sales nearly all organisations simply can’t exist.

If you are in company and desire to offer something online, then the One Funnel Away Challenge is for you! Particularly if you are new to online business, or your company is still constructing and you are yet to hit the 6 figure mark.

The worth in the training is worth way more than the $100 price. And then when you consider the bonus material you get, it ends up being a must.

I can’t advise taking this challenge enough. It will make you totally alter the way you have been looking at online selling, and significantly leave you with something tangible – a working online sales funnel!  Online Marketing Course Pdf