Online Marketing Course Swinburne – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the present signature training program from ClickFunnels.  {OFATraining1} 

I truly seemed like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest post ever! And ideally once you have actually examined this blog out you will see how much worth there really is in doing the challenge.

I truly do not believe individuals understand the benefits of the challenge – otherwise they would have currently done it. If you are starting an online organisation, or have a business that is not yet at the six figure mark, then this challenge is important training to super-charge your organisation.

The One Funnel Away Challenge takes you through the steps in developing an effective sales funnel. It teaches you the different components that make up a sales funnel and most notably has you develop one yourself. You finish the training challenge with your own working sales funnel tailored around your organisation.

I think you will see from everything below, there is so much that is taken into the One Funnel Away Challenge training program – the value is actually rather remarkable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, developed to help you build a successful sales funnel for your service. Now this is not just simply cranking out a number of web-pages or landing pages. It is the creation of all the components around an effective, top carrying out sales funnel.

The program is so detailed, that I understand of lots of people that go through it multiple times. If they have a brand-new funnel they are creating, they pick to go through the training once again, to ensure they have actually covered whatever properly.

The training is stated to cover 4 weeks, however actually it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the ideal mindset. This is rather important, given there is a lot that will be covered, you will need to have your believing clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with key themes or subjects each week. The daily training sessions then build on each topic, with day-to-day actions left as ‘research’. Key areas covered consist of;

  • Creating an irresistible item deal
  • Psychology of sales
  • The importance of stories in the selling procedure
  • What hooks a possible customer
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a crucial point – this is not a passive training course. To get the most out of it you will be required to do research practically daily! Then how else will you end up with a working sales funnel if you’re not constructing it out as you go.

Online Marketing Course Swinburne OFA Challenge

The challenge initially began as a ‘live’ occasion, with parts of training delivered via Facebook lives. So it didn’t run that typically. However, due to the success of the training, both in variety of students and the success stories that are coming out, the training is now run over 2 week.

Aspects that were live are now previous lives that have actually been taped since of that. However to be honest I didn’t feel that anything was lost from this. The fact that it had been live indicated that individuals were asking questions – a number of which remained in line with what I was wondering.

The last thing to bear in mind is that it is a “challenge” – indicating there is a time frame. In basic, it is so simple to postpone tasks to tomorrow, and then question why we do not make great development. So by setting this as a challenge it drives that competitive part of us to wish to be successful.

As the challenge starts to wane you become more happy with what you have achieved, and can’t wait on all of it to go live. When other individuals are starting to post in the Facebook group their success and sales coming through, specifically!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. However I hope you like the initial theme, as you’re going to hear it a lot!

How Much Does It Cost?  Online Marketing Course Swinburne

The simple response is $100 – which is merely incredible worth. There are courses out there that charge 10 times or more this amount and don’t come close to the worth received. At $100 it’s like a no-brainer. Online Marketing Course Swinburne

If you can’t afford the $100 to invest in your education, especially with a program like this, then to be honest I believe you will struggle in your service.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later, so it ought to end up being a very easy decision.

The other cost, of course, is your time. The training does move quick, provided how much is covered.

The time aspect will typically be much harder than the $100. Like I stated it will become apparent why the $100 is excellent worth – however many people will have a hard time with the time aspect. If you truly desire your business to begin cranking then you merely require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the option of choosing a 100% digital plan, or the basic training pack. The digital variation is just that, all the elements listed below are merely available for download online. With the the basic pack you will need to cover shipping (

However, if this is your first time doing the challenge, then I strongly suggest getting the physical pack. Not simply so you get your hands on the goodies, however there is something about having a physical workbook to doodle notes in for future referral.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Online Marketing Course Swinburne

The Training Portal – All the training is offered online through a dedicated training site. All the video lessons, pdf’s and links to other training products are readily available in this website. Access to each day’s training is only offered one day at a time, so you can’t race ahead. It keeps you grounded, and ensures you put in the time to complete each day’s jobs, instead of avoid ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This lays out each mission including the essential elements covered, inspect list of tasks you require to finish and locations for you to make your own notes. Every day is also available for download as a soft copy – however there is something to be said about scribbling your notes in a devoted workbook as you are learning.

MP3 Player – This holds all the lessons tape-recorded for you ready to go. You can either download them onto your preferred mobile phone, or listen directly from the Player itself. It supplies a simple way to digest the training and listen “missions” in any idle time you might have (on the commute to work for example). This just helps get rid of another prospective concern that might stop you from moving on.

Committed Facebook Group – Each brand-new challenge has a dedicated Facebook group, which is extremely effective. Various updates and notes are posted here from the coaches and coaches, and you get to publish any questions or struggles you have. However significantly this is the group of people who are going through the training exactly like you are. So this supplies the support structure you require – much like a study hall back in school or uni.

Perks

There are a number of rewards that are readily available in addition to the basic One Funnel Away training. The 2 essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is constructed on the concept of a simple question; if you lost whatever what would you do in the next 30 days to build back your service (knowing what you know now)? You might quickly copy simply one technique, and be well on your method to your first online company.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anyone who is brand name brand-new to online marketing, and wishes to be an affiliate online marketer. It is a video series of 15 digital business owners, each giving their actions they would use to develop an affiliate service from scratch. Each person has been exceptionally effective in their picked niche, and share quite openly the important things they learnt that assisted accomplish that success.

All of these are offered through the One Funnel Away Challenge training website. You are provided life time access to the perks by going through the challenge. Again the worth in these benefits alone make the $100 seem outrageous.

The Coaches

The Challenge education and coaching sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no scarcity of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the essential topics each day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (forever!), however that is the power of marketing a message – it becomes your own. And Russel has handled to do that.

Russell has actually composed several books which are extraordinary value each by themselves.

Russell built the ClickFunnels platform on the idea of making sales funnels easy. And this seems his technique to everything. How can you take a complicated task or concept and make it simple. How do you simplify to basic parts that can be performed on and then repeated to scale.

Russell’s style is likewise very simple to listen to, making his training sessions really satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer house the ideas Russel introduced.

Steve truly understands his things and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not countless funnels. He decided to proceed and develop his own company teaching and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he just shares his journey and what he has actually discovered in his entrepreneurial organisation.

Oh, and a work of warning … which your head phones when Steve begins … you’ll see what I indicate.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘excellent police officer’ to Steves ‘bad police officer’ and hangs around detailing more of the specifics behind the tasks. So Julie shows us more of the “how” you tackle doing something. This consists of on-screen demo’s how you set somethings up step by action.

Again, Julie is a really effective entrepreneur in her own. She started utilizing ClickFunnels as a core part of her service and had a lot success Russel asked her to join his group. If you follow Juiie on social networks you will see she spends a lot of time mentor how to stabilize the life of an entrepreneur with house life.

Live Coaches

In addition to the primary 3 coaches, there are likewise live coaches appointed to each challenge cohort. These coaches have actually succeeded structure out sales funnels in their companies, and hold live training sessions through-out the week.

Significantly you get any responses you might have looked at and attended to in real time (not just recordings). The coaches lie in different part of the world, so the live sessions are readily available at sensible times for everyone.

What is covered in the Training.

The something that sticks out with the One Funnel Away Challenge is how structured all of it is. So much thought has actually gone through how it has actually been assembled and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does every week – all building up to your sales funnels being finished with the crucial elements.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Online Marketing Course Swinburne

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You really likewise need to keep your eyes open, as a number of sales strategies are shown – they’re not presented as such, but they are extremely much there.

You are introduced to “the perfect webinar” script, which is an entire sales funnel by itself. I believe it is to get your ideas in the right flow for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its amazing to watch Russel unload it.

Todays objectives are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your deal in fact is. You begin to build out your offer and the ‘properties’ you will include in your ‘stack’.

The idea is, if your deal is good enough, and engaging enough, it will offset any mistakes made later. Extremely little can repair a bad deal.

Todays missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s all about the story! Russel truly is a master story teller, and this week he shares his secrets and has us working on our own stories to utilize. You really dig into your story (what got you here), and how you can utilize it to both build rapport and ‘hook’ prospective consumers.

There is likewise an enormous push for you to begin publishing your own content – which I am a substantial follower of! However do not go nuts – this is where Steve actually assists us understand why, and how we can make it a little easier than it sounds.

This weeks missions are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are 3 weeks in before you begin to build the funnel (utilizing ClickFunnels obviously). And in actual reality you are even given a template funnel (share funnel) to deal with.

Once again that point is this training is not about merely how to build a landing page, and what buttons to put where. It really is about constructing out the whole sales funnels.

In this week you are taking the pieces from the very first 2 weeks and building them into a digital representation. It becomes a digitised sales process that leads your potential consumers through your virtual store. Here you will also be taught the core funnel method.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have actually developed. Your entire sales process and funnel isn’t worth much if no one is moving through it. It’s like trying to offer something to an empty shop.

Here Russel and the group cover how you are going to get traffic, or possible buyers to come into your funnel. The idea of natural (earned) traffic versus paid traffic is talked about – so depending upon your favored technique and marketing spending plan you are covered.

Todays objectives are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to just state EVERYONE! But that’s not quite true (however almost) … If you are just starting in the online business world, then this course is a must. It will help you understand the fundamentals that makes a good sales funnel – and you will real have a working sales funnel by the end of it.  Online Marketing Course Swinburne

If you currently have an organisation, however it’s not rather at the 6 future earnings yet, then I ‘d strongly recommend checking it out. The ideas taught and covered will definitely improve your business sales procedure.

If you are brand-spanking new to online organisation, and never had any training, haven’t begun offering anything at all, then this course will be a bit of a challenge. That does not indicate you should not do it – however just understand that you will seem like you are consuming from a fire hose pipe. It is more than likely you will wish to duplicate it again later on, as soon as you have a bit more experience (which is a perfectly great approach).

Who Is The Challenge NOT For

If you are actually having problem with the $100, then I believe there might be larger problems you need to deal with first. Attempting to build a company originating from a frame of mind of shortage is truly tough – so get your cash flow covered. And after that be prepared to buy yourself – especially when the training value is so high.

To get the genuine value from the training you require the time to do the research! If it’s on a badly created (or chaotic) sales process, then you ought to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. This point is rammed home once again and again by Steve in his training. It doesn’t matter what specific niche you remain in, or the item you are selling, the ideas all work – “It’s not about the item” Steve shouts!

Is there a money back ensure?

Something that makes the majority of individuals feel a little bit more comfortable is if there is some form of guarantee on the quality of the item. Here there absolutely is, with a full cash back guarantee if the challenge and training doesn’t satisfy your expectations (as unlikely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online service and what it implies doesn’t harmed. This challenge is designed even for a brand beginner.

What If I Don’t Have A Product Yet?

No issues. As Steve keeps saying, it’s not about the item. You can utilize what you learn to offer anything online – and will receive a host of examples and ideas to get you began. You may even pick to be an affiliate for ClickFunnels and build a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a team of people you are going through the challenge with. ClickFunnels likewise has a variety of support system also on Facebook you can sign up with for larger assistance as your business grows.

What If I miss the Live Training?

Everything is recorded for you, consisting of the live coaching sessions through the week. So if you miss out on anything you can go back a listen/watch the recordings. There is typically a catch-up day each week, which is an excellent time to watch anything you may have missed, or review something you may not have actually comprehended the first time.

Summary

The One Funnel Away Challenge truly is among those unique pieces of education that truly provides. My experience has been that ‘sales’ is often a ‘filthy’ word, and is something that many individuals shy away from. However, without sales nearly all services just can’t exist.

So if you stay in business and wish to offer something online, then the One Funnel Away Challenge is for you! Especially if you are new to online service, or your service is still developing and you are yet to strike the six figure mark.

The value in the training deserves method more than the $100 price tag. And then when you think about the perk product you get, it ends up being a must.

I can’t advise taking this challenge enough. It will make you totally alter the way you have actually been taking a look at online selling, and notably leave you with something tangible – a working online sales funnel!  Online Marketing Course Swinburne