Organic Traffic Conversion – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsOrganic Traffic Conversion

Writing a review about a book that has not been launched is a little difficult – however what is very important to comprehend is the background of Traffic Secrets.

Organic Traffic Conversion Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial amount of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly revitalizing view.

However more significantly he is now talking about the subject which must be at the heart of all business. How do you get traffic, potential customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons a business might not make it through – however without a doubt among the most significant is a lack of traffic! Without any paying consumers, or traffic, you merely don’t have an organisation.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is due to the fact that it is a challenging topic, numerous organisation owners simply neglect it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche imaginable. Yet for most online services they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and struggling?. Organic Traffic Conversion

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in company must be buying education around this subject.

Today there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be simple right? That is not the case otherwise everybody would have broken it.

Also, let’s state that you have actually discovered a traffic source and your company is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic Conversion

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around considering that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible value each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his approach to whatever. How can you take a complicated job or concept and make it basic. How do you break it down to basic parts that can be performed on and after that repeated to scale.

It is typically said that there is nothing brand-new – and that the more things alter, the more they stay the exact same. This is the case with a number of Russell’s products.

You see much of what Russell sells are in fact concepts and ideas that another person produced. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has remained a trainee – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that may be challenging to comprehend, and retell them in an easy, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does actually mention and provide the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

What does this imply?

I believe it indicates that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in a method that we can carry out and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Organic Traffic Conversion

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online organisation back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the reasonably little tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that many years later on Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a method to use it to develop much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called master’s were trying to keep everything about online success a secret. In typical Russell Brunson design, he released all the secrets available for anybody who took the time to comprehend the book and check out.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – especially if you plan to develop an online organisation. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are selling. The majority of individuals are simply stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has learnt to market and sell over numerous years online. It is the exact same process and tools he uses everyday in his company to make it the big success that it is.  Organic Traffic Conversion

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite thorough modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be developed on. These consist of domain names, branding and target audience. , if your are a newbie to online marketing this first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have limitless totally free traffic for many years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll learn how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can use to create traffic by means of e-commerce. You will learn how you can use Amazon’s product advertising API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service including, lower your cost per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet made a purchase. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Typically there are untapped markets merely due to the reality t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the major source of traffic and leads for many online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually truly stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the fact that it is in fact owned by Google implies it is a platform that all business must be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is really important.

Phew that is a lot! It truly is incredible value when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have actually only been around for a few months!  Organic Traffic Conversion

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

However as usual it appears like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to wrap their head around online marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Conversion

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic Conversion - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest methods to find out about the numerous various traffic sources available on the web. It is of huge worth for any company owner or business owner aiming to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be incredible.