Organic Traffic For Shopify – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsOrganic Traffic For Shopify

Composing a review about a book that has actually not been released is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Organic Traffic For Shopify Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually rejuvenating view.

But more importantly he is now talking about the subject which must be at the heart of all business. How do you get traffic, possible customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons an organisation might not endure – however without a doubt among the greatest is an absence of traffic! Without any paying clients, or traffic, you just do not have an organisation.

And yet it is among the areas that is both over-looked, and hard to define. I believe it is due to the fact that it is a difficult subject, numerous company owner merely disregard it. They take the “construct it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing items and services online – in every specific niche imaginable. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an endless supply of traffic? However the majority of stay stuck and having a hard time?. Organic Traffic For Shopify

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a company success, and why everyone in business must be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? That is not the case otherwise everyone would have split it.

Let’s state that you have actually found a traffic source and your company is doing terrific. What would take place if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Organic Traffic For Shopify

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are extraordinary worth each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. And this seems his technique to whatever. How can you take a complicated task or idea and make it easy. How do you simplify to basic components that can be performed on and then repeated to scale.

It is often said that there is nothing brand-new – which the more things change, the more they remain the same. This holds true with a number of Russell’s products.

You see much of what Russell offers are really concepts and concepts that someone else developed. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a student – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up crucial ideas.

Russell is likewise an incredible story teller. He has an amazing ability to take ideas that might be challenging to grasp, and retell them in a simple, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually point out and give the credit. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely connected with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it hard and suffered lots of lots of set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it operates in the real life. The guidance and experience he covers around the principle is priceless.

What does this suggest?

I believe it means that nearly anything Russell has a hand in producing is of the greatest worth. He takes the best of the very best and replays it to us in such a way that we can comprehend and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Organic Traffic For Shopify

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight online marketing circle – as it was back then. And he ended up being someone Russell admired, and followed carefully.

The real fascinating part of the story is that many years later Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a way to use it to produce a lot more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When many so called master’s were attempting to keep everything about online success a trick, the book was released at a time. In normal Russell Brunson design, he published all the secrets readily available for anybody who took the time to understand the book and read.

It includes a step-by-step actionable plan for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by a lot of people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you plan to construct an online service. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in the right way to attract individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the exact same process and tools he utilizes daily in his company to make it the big success that it is.  Organic Traffic For Shopify

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather detailed modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard ideas that will be constructed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s something to get traffic to your company, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I love using SEO as an essential traffic source in my service. Do this part right and you have endless free traffic for several years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can utilize to generate traffic via e-commerce. You will learn how you can utilize Amazon’s item marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget people who have concerned your website, but not yet purchased. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has ended up being the significant source of traffic and leads for many online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply value to your audience. You are likewise revealed how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the truth that it is really owned by Google suggests it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very simple to become overloaded and distracted. {So a well laid-out a master plan to help you stay focused and organised is actually crucial.

Phew that is a lot! When you break it down across all the module, it truly is remarkable value. Anybody of these modules would blow away the training programs popping up by “masters” who have actually only been around for a couple of months!  Organic Traffic For Shopify

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This actually is remarkable value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Organic Traffic For Shopify

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic For Shopify - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to find out about the lots of various traffic sources available on the web. It is of massive worth for any company owner or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be amazing.