Organic Traffic It – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsOrganic Traffic It

Writing a review about a book that has not been released is a little tricky – but what is important to comprehend is the background of Traffic Secrets.

Organic Traffic It Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

However more notably he is now speaking about the subject which should be at the heart of all organisation. How do you get traffic, potential customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons a business might not make it through – however without a doubt among the greatest is a lack of traffic! With no paying consumers, or traffic, you just don’t have a service.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is since it is a tough topic, a lot of business owners just neglect it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every niche imaginable. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an unlimited supply of traffic? Most remain stuck and having a hard time?. Organic Traffic It

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in organisation need to be investing in education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have broken it.

Also, let’s state that you have discovered a traffic source and your organisation is doing fantastic. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson Organic Traffic It

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are extraordinary value each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. And this seems his technique to everything. How can you take a complex task or concept and make it simple. How do you simplify to simple elements that can be carried out on and after that duplicated to scale.

It is frequently said that there is nothing brand-new – which the more things alter, the more they remain the very same. This holds true with a number of Russell’s products.

You see much of what Russell sells are really concepts and ideas that another person created. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is likewise a remarkable story teller. He has an extraordinary ability to take concepts that might be challenging to comprehend, and retell them in an easy, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact discuss and provide the credit. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely connected with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I think it indicates that nearly anything Russell contributes to producing is of the greatest value. He takes the best of the finest and replays it to us in a manner that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Organic Traffic It

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online business back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to use it to develop much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. In typical Russell Brunson style, he published all the secrets available for anyone who took the time to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by numerous individuals, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you prepare to build an online business. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the best method to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are offering. The majority of people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually discovered to market and sell over lots of years online. It is the exact same procedure and tools he uses everyday in his business to make it the substantial success that it is.  Organic Traffic It

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be drawn from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite comprehensive modules! So let’s take a quick appearance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be built on. These include domain, branding and target markets. , if your are a rookie to online marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s something to get traffic to your business, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I love utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited free traffic for many years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. If done right the procedure is uncomplicated. Start an affiliate program, recruit affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible tactics that you can use to produce traffic via e-commerce. You will discover how you can utilize Amazon’s item advertising API to improve the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you need to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually come to your site, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has ended up being the significant source of traffic and leads for the majority of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have actually actually remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the reality that it is actually owned by Google indicates it is a platform that all business should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is truly crucial.

Phew that is a lot! It really is incredible worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have actually only been around for a few months!  Organic Traffic It

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This actually is remarkable value for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Organic Traffic It

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic It - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is one of the fastest ways to learn more about the lots of different traffic sources offered on the internet. It is of massive value for any company owner or entrepreneur aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only presume that the new Traffic Secrets book will be incredible.