Organic Traffic Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsOrganic Traffic Marketing

Writing a review about a book that has actually not been launched is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Organic Traffic Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a big quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

But more importantly he is now discussing the subject which should be at the heart of all organisation. How do you get traffic, potential customers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons an organisation may not endure – however without a doubt among the biggest is a lack of traffic! With no paying consumers, or traffic, you merely don’t have a company.

And yet it is among the locations that is both over-looked, and challenging to define. I believe it is because it is a tough topic, so numerous company owners merely neglect it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people purchasing items and services online – in every niche you can possibly imagine. For most online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? But most stay stuck and struggling?. Organic Traffic Marketing

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a company success, and why everyone in business should be buying education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your business is doing fantastic. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are extraordinary value each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his method to everything. How can you take a complicated task or idea and make it easy. How do you simplify to basic elements that can be carried out on and after that duplicated to scale.

It is often said that there is nothing brand-new – which the more things alter, the more they remain the exact same. This is the case with a number of Russell’s products.

You see much of what Russell sells are actually ideas and principles that another person produced. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has remained a student – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will select up crucial concepts.

Russell is also a remarkable story teller. He has an extraordinary ability to take ideas that might be difficult to grasp, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact give the credit and point out. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world.

What does this indicate?

I believe it means that nearly anything Russell contributes to producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Organic Traffic Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online business back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly little tight internet marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to produce a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called expert’s were trying to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson design, he released all the secrets readily available for anyone who took the time to read and comprehend the book.

It contains a detailed actionable plan for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to find your dream customers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by many people, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to bring in people.
  • Creating belief; How to develop a belief in people that they can attain the result you are selling. The majority of people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has actually discovered to market and sell over numerous years online. It is the same procedure and tools he utilizes daily in his company to make it the big success that it is.  Organic Traffic Marketing

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be taken from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be developed on. These include domain names, branding and target audience. If your are a novice to internet marketing this very first module is so important to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very crucial subject, and one near my heart as I love utilizing SEO as a key traffic source in my service. Do this part right and you have endless complimentary traffic for years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can utilize to create traffic through e-commerce. You will discover how you can utilize Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, but not yet purchased. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred strategy! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and provide value to your audience. You are also shown how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the truth that it is really owned by Google suggests it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is actually important.

Phew that is a lot! When you break it down across all the module, it actually is remarkable value. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a couple of months!  Organic Traffic Marketing

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a plan offer or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the best training programs for anyone trying to cover their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA challenge. This truly is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Organic Traffic Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to find out about the numerous different traffic sources offered on the internet. It is of enormous value for any business owner or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just presume that the brand-new Traffic Secrets book will be incredible.