Organic Traffic On Facebook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsOrganic Traffic On Facebook

Writing a review about a book that has actually not been released is a little challenging – but what is necessary to comprehend is the background of Traffic Secrets.

Organic Traffic On Facebook Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

But more notably he is now discussing the topic which ought to be at the heart of all business. How do you get traffic, possible customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that a company might not survive – but without a doubt one of the most significant is an absence of traffic! Without any paying clients, or traffic, you just don’t have a business.

And yet it is among the locations that is both over-looked, and difficult to define. I believe it is due to the fact that it is a challenging subject, numerous organisation owners just disregard it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. Yet for the majority of online companies they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? However most remain stuck and having a hard time?. Organic Traffic On Facebook

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a business success, and why everybody in service need to be investing in education around this topic.

Right now there are a huge variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s state that you have found a traffic source and your service is doing great. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic On Facebook

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable value each on their own. I strongly suggest you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this seems his technique to whatever. How can you take an intricate task or idea and make it basic. How do you simplify to basic elements that can be executed on and after that repeated to scale.

It is typically said that there is nothing new – and that the more things alter, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell sells are really concepts and ideas that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is also an incredible story teller. He has an unbelievable capability to take concepts that might be tricky to grasp, and retell them in a basic, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact mention and provide the credit. But his way of retelling what the SOS series is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this indicate?

I think it suggests that almost anything Russell has a hand in producing is of the greatest value. He takes the best of the very best and replays it to us in a manner that we can carry out and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Organic Traffic On Facebook

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was developing an online company back when most of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed closely.

The genuine remarkable part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to utilize it to create much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were trying to keep everything about online success a secret. In normal Russell Brunson style, he published all the secrets offered for anybody who took the time to understand the book and check out.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-changing” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to build an online organisation. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract people.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are selling. The majority of people are merely stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and sell over several years online. It is the same process and tools he utilizes everyday in his organisation to make it the big success that it is.  Organic Traffic On Facebook

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite comprehensive modules! So let’s take a quick appearance what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be developed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s something to get traffic to your service, but if your copy is bad, they will recuperate out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my organisation. Do this part right and you have limitless totally free traffic for years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can use to create traffic through e-commerce. You will learn how you can utilize Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet purchased. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Frequently there are untapped markets simply due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually ended up being the major source of traffic and leads for the majority of online business owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the essential concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the methods have actually really stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is in fact owned by Google means it is a platform that all company need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and arranged is truly essential.

Phew that is a lot! It really is remarkable worth when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have just been around for a few months!  Organic Traffic On Facebook

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it appears like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to cover their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This truly is remarkable value for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic On Facebook

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic On Facebook - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest ways to find out about the many different traffic sources available on the internet. It is of enormous worth for any entrepreneur or business owner seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only presume that the brand-new Traffic Secrets book will be incredible.