Organic Traffic Trends – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsOrganic Traffic Trends

Composing a review about a book that has not been released is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Organic Traffic Trends Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is an actually refreshing view.

More importantly he is now talking about the topic which must be at the heart of all company. How do you get traffic, potential customers, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons a business might not survive – but without a doubt among the most significant is an absence of traffic! Without any paying customers, or traffic, you just don’t have a service.

And yet it is one of the locations that is both over-looked, and difficult to define. I think it is because it is a hard subject, many entrepreneur just overlook it. They take the “build it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche you can possibly imagine. Yet for most online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have a limitless supply of traffic? However most stay stuck and struggling?. Organic Traffic Trends

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a company success, and why everybody in business need to be investing in education around this subject.

Right now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? However that is not the case otherwise everyone would have split it.

Also, let’s state that you have found a traffic source and your company is doing great. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic Trends

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are incredible value each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his technique to everything. How can you take an intricate job or idea and make it basic. How do you simplify to easy components that can be executed on and then repeated to scale.

It is often stated that there is absolutely nothing new – which the more things change, the more they stay the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that somebody else created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a trainee – which is definitely the best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is also a remarkable story teller. He has an unbelievable capability to take concepts that might be challenging to grasp, and retell them in an easy, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does actually provide the credit and point out. But his method of retelling what the SOS sequence is, and how you can use it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it operates in the real life. The recommendations and experience he twists around the idea is valuable.

So what does this suggest?

I think it indicates that almost anything Russell contributes to producing is of the greatest worth. He takes the very best of the finest and replays it to us in a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Organic Traffic Trends

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online company back when the majority of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the reasonably small tight online marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The real interesting part of the story is that lots of years later Russell still saw the big worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a method to utilize it to produce even more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a trick, the book was released at a time. In common Russell Brunson design, he published all the secrets readily available for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable plan for any who is new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your item sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by many people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to construct an online service. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the result you are selling. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the quantity they spend for it.

In many methods this book is a script for how Russell has discovered to market and sell over lots of years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the huge success that it is.  Organic Traffic Trends

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be developed on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly ignored. It’s something to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one close to my heart as I love utilizing SEO as an essential traffic source in my service. Do this part right and you have endless free traffic for many years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing strategies that you can utilize to generate traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you require to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, however not yet bought. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has become the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the key principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. You are likewise demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the fact that it is really owned by Google implies it is a platform that all service need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is really crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is incredible worth. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a few months!  Organic Traffic Trends

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to wrap their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This truly is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Trends

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic Trends - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest methods to learn more about the many different traffic sources offered on the web. It is of huge worth for any entrepreneur or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the new Traffic Secrets book will be fantastic.