Organic Traffic Vs Referral Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsOrganic Traffic Vs Referral Traffic

Writing a review about a book that has not been released is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Organic Traffic Vs Referral Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it includes a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

However more notably he is now speaking about the topic which must be at the heart of all company. How do you get traffic, potential customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons that a company might not make it through – but by far one of the biggest is a lack of traffic! With no paying consumers, or traffic, you merely don’t have a service.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is since it is a difficult subject, many business owners merely overlook it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche possible. Yet for many online companies they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have a limitless supply of traffic? However most remain stuck and struggling?. Organic Traffic Vs Referral Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a service success, and why everyone in business need to be purchasing education around this subject.

Right now there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be simple right? However that is not the case otherwise everybody would have broken it.

Let’s say that you have actually discovered a traffic source and your company is doing great. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson Organic Traffic Vs Referral Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around because there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable value each by themselves. If you have not read them, then I highly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate job or idea and make it simple.

It is frequently stated that there is absolutely nothing brand-new – and that the more things change, the more they remain the exact same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are actually concepts and concepts that another person created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a student – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an extraordinary capability to take concepts that may be tricky to grasp, and retell them in a simple, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does really give the credit and mention. His method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The recommendations and experience he wraps around the idea is valuable.

What does this mean?

I think it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the finest of the best and replays it to us in a method that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Organic Traffic Vs Referral Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was building an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to develop a lot more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When many so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. However in normal Russell Brunson design, he released all the secrets offered for anyone who put in the time to understand the book and check out.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by many individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you plan to construct an online organisation. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. Many people are simply stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and sell over lots of years online. It is the same process and tools he uses daily in his business to make it the big success that it is.  Organic Traffic Vs Referral Traffic

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be taken from this initial course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite extensive modules! So let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be constructed on. These consist of domain names, branding and target markets. If your are a newbie to internet marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You also find out about the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near my heart as I love utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited free traffic for several years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can use to generate traffic via e-commerce. You will discover how you can utilize Amazon’s item marketing API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were utilizing, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget people who have actually come to your site, but not yet made a purchase. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the major source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have truly remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer value to your audience. You are likewise revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is actually owned by Google means it is a platform that all service need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is amazing value. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a couple of months!  Organic Traffic Vs Referral Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This actually is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Organic Traffic Vs Referral Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Vs Referral Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is one of the fastest ways to discover the numerous various traffic sources offered on the internet. It is of massive worth for any company owner or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just presume that the new Traffic Secrets book will be amazing.