Organic Website Traffic Definition – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsOrganic Website Traffic Definition

Writing a review about a book that has not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Organic Website Traffic Definition Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

However more notably he is now discussing the subject which should be at the heart of all service. How do you get traffic, possible clients, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a service might not make it through – but by far one of the greatest is a lack of traffic! Without any paying customers, or traffic, you simply don’t have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to define. I think it is due to the fact that it is a difficult topic, numerous entrepreneur just overlook it. They take the “build it and they will come” technique – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche possible. Yet for many online businesses they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have a limitless supply of traffic? A lot of remain stuck and having a hard time?. Organic Website Traffic Definition

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everybody in service should be buying education around this topic.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have broken it.

Likewise, let’s say that you have discovered a traffic source and your business is doing great. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Organic Website Traffic Definition

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around given that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable worth each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his technique to whatever. How can you take an intricate task or idea and make it simple. How do you break it down to easy elements that can be performed on and after that repeated to scale.

It is frequently said that there is absolutely nothing new – and that the more things change, the more they stay the very same. This is the case with much of Russell’s items.

You see much of what Russell offers are in fact concepts and principles that somebody else developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is also an incredible story teller. He has an incredible ability to take concepts that may be difficult to grasp, and retell them in a simple, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact give the credit and point out. But his way of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this mean?

I believe it suggests that practically anything Russell contributes to producing is of the greatest value. He takes the finest of the very best and replays it to us in such a way that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Organic Website Traffic Definition

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online service back when the majority of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being popular, at least in the reasonably little tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to use it to develop even more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called expert’s were attempting to keep whatever about online success a trick. However in typical Russell Brunson style, he released all the secrets offered for anyone who made the effort to check out and comprehend the book.

It includes a detailed actionable plan for any who is new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by many individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to develop an online business. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are offering. The majority of people are merely stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually found out to market and sell over numerous years online. It is the exact same procedure and tools he utilizes daily in his company to make it the big success that it is.  Organic Website Traffic Definition

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be drawn from this initial course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite detailed modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be developed on. These include domain names, branding and target audience. If your are a beginner to online marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I like using SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited free traffic for many years. You will discover the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can use to produce traffic through e-commerce. You will find out how you can utilize Amazon’s product marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, however not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Often there are untapped markets just due to the truth t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the major source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the key concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have truly stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer worth to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the fact that it is actually owned by Google suggests it is a platform that all organisation must be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs popping up by “masters” who have actually only been around for a couple of months!  Organic Website Traffic Definition

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the best training programs for anyone trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This actually is incredible value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Organic Website Traffic Definition

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Website Traffic Definition - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest ways to find out about the numerous various traffic sources readily available on the internet. It is of huge value for any company owner or entrepreneur seeking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.