Russell Brunson About – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson About

Writing a review about a book that has actually not been launched is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Russell Brunson About Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet master to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a really revitalizing view.

However more notably he is now discussing the subject which should be at the heart of all business. How do you get traffic, prospective clients, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons why a company may not survive – however without a doubt one of the greatest is a lack of traffic! Without any paying customers, or traffic, you just don’t have a company.

And yet it is among the areas that is both over-looked, and difficult to define. I believe it is due to the fact that it is a challenging topic, a lot of business owners just neglect it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche possible. Yet for a lot of online organisations they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have a limitless supply of traffic? But the majority of stay stuck and having a hard time?. Russell Brunson About

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a service success, and why everybody in service should be purchasing education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your business is doing great. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson About

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around considering that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are incredible worth each by themselves. I strongly suggest you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex task or idea and make it basic.

It is often stated that there is absolutely nothing new – and that the more things change, the more they remain the same. This is the case with much of Russell’s products.

You see much of what Russell sells are really ideas and principles that somebody else created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will choose up essential ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take ideas that might be challenging to understand, and retell them in a basic, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact provide the credit and discuss. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it tough and suffered many lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of understanding how it operates in the genuine world. The recommendations and experience he wraps around the principle is invaluable.

What does this imply?

I think it means that nearly anything Russell contributes to producing is of the highest value. He takes the finest of the finest and replays it to us in a way that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Russell Brunson About

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online service back when many of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that lots of years later on Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a way to utilize it to produce even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when lots of so called guru’s were trying to keep whatever about online success a secret. In normal Russell Brunson design, he released all the secrets available for anyone who took the time to comprehend the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by so lots of people, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to develop an online company. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are offering. Many people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the very same process and tools he uses everyday in his company to make it the big success that it is.  Russell Brunson About

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be taken from this initial course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be constructed on. These include domain, branding and target audience. If your are a novice to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I like using SEO as an essential traffic source in my business. Do this part right and you have unlimited free traffic for years. You will discover the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing methods that you can use to generate traffic by means of e-commerce. You will find out how you can use Amazon’s product marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were utilizing, that might drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your website, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Often there are untapped markets just due to the reality t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and provide worth to your audience. You are likewise revealed how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google implies it is a platform that all company must be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is truly important.

Phew that is a lot! It really is incredible value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have only been around for a few months!  Russell Brunson About

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

But as typical it appears like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the finest training programs for anybody attempting to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA difficulty. This really is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson About

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson About - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to discover the many various traffic sources offered on the web. It is of massive worth for any company owner or business owner looking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be amazing.