Russell Brunson And Tony Robbins – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson And Tony Robbins

Writing a review about a book that has actually not been released is a little difficult – but what is necessary to comprehend is the background of Traffic Secrets.

Russell Brunson And Tony Robbins Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

However more importantly he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, possible consumers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons an organisation may not make it through – however by far one of the most significant is a lack of traffic! With no paying customers, or traffic, you simply do not have a company.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is since it is a hard topic, a lot of entrepreneur simply neglect it. They take the “construct it and they will come” technique – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing products and services online – in every specific niche you can possibly imagine. For the majority of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Russell Brunson And Tony Robbins

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a company success, and why everybody in service ought to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually found a traffic source and your organisation is doing terrific. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson And Tony Robbins

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around since there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary value each on their own. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex task or idea and make it basic.

It is often stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are really concepts and concepts that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the idea came from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will pick up essential ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take ideas that may be tricky to grasp, and retell them in a simple, easy to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact provide the credit and mention. His way of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

But it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it difficult and suffered many many set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world. The recommendations and experience he twists around the concept is valuable.

What does this suggest?

I think it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the finest and replays it to us in a method that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Russell Brunson And Tony Robbins

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online service back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The real remarkable part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to produce much more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were trying to keep everything about online success a trick. In normal Russell Brunson style, he published all the secrets available for anyone who took the time to comprehend the book and read.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by so many people, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to construct an online service. It shares the secrets around producing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are selling. Many people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the very same process and tools he uses everyday in his company to make it the huge success that it is.  Russell Brunson And Tony Robbins

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be taken from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite extensive modules! So let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be developed on. These include domain, branding and target markets. , if your are a novice to online marketing this very first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one near my heart as I enjoy utilizing SEO as a key traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can utilize to produce traffic through e-commerce. You will find out how you can utilize Amazon’s product advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you require to get begun, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your site, however not yet purchased. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Often there are untapped markets simply due to the truth t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has become the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is actually owned by Google means it is a platform that all company must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it really is remarkable worth. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a few months!  Russell Brunson And Tony Robbins

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

However as usual it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This actually is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson And Tony Robbins

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson And Tony Robbins - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest ways to discover the lots of various traffic sources available on the internet. It is of huge value for any organisation owner or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the new Traffic Secrets book will be amazing.