Russell Brunson Announcement – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Announcement

Composing a review about a book that has actually not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Announcement Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a substantial amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More significantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, prospective clients, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons why a company may not make it through – however without a doubt one of the greatest is a lack of traffic! With no paying customers, or traffic, you merely do not have a business.

And yet it is among the areas that is both over-looked, and hard to define. I believe it is due to the fact that it is a challenging topic, a lot of organisation owners simply overlook it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people buying items and services online – in every niche you can possibly imagine. Yet for the majority of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? However the majority of remain stuck and having a hard time?. Russell Brunson Announcement

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everyone in business must be investing in education around this topic.

Today there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Also, let’s say that you have actually discovered a traffic source and your organisation is doing fantastic. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Announcement

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around considering that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are extraordinary worth each by themselves. I strongly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his technique to whatever. How can you take a complex job or concept and make it easy. How do you break it down to simple parts that can be carried out on and then duplicated to scale.

It is typically said that there is absolutely nothing brand-new – and that the more things change, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell sells are really concepts and concepts that somebody else developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a trainee – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an amazing capability to take ideas that might be tricky to comprehend, and retell them in an easy, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does really offer the credit and discuss. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it hard and suffered lots of many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it operates in the real life. The advice and experience he twists around the idea is priceless.

What does this indicate?

I think it implies that practically anything Russell has a hand in producing is of the highest value. He takes the finest of the best and replays it to us in such a way that we can comprehend and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Russell Brunson Announcement

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online service back when many of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became somebody Russell appreciated, and followed closely.

The genuine fascinating part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a method to utilize it to produce even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. But in common Russell Brunson design, he released all the secrets offered for anyone who put in the time to check out and understand the book.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-altering” by a lot of people, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you prepare to build an online service. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are selling. Many people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is getting is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has found out to market and sell over numerous years online. It is the very same process and tools he uses everyday in his service to make it the huge success that it is.  Russell Brunson Announcement

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this initial course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be developed on. These consist of domain, branding and target audience. If your are a newbie to online marketing this first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I love utilizing SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary strategies that you can use to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have concerned your site, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually become the major source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually truly remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer worth to your audience. You are also revealed how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is actually owned by Google means it is a platform that all organisation should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is really essential.

Phew that is a lot! It actually is amazing value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Russell Brunson Announcement

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

However as normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the best training programs for anyone trying to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This really is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Announcement

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Announcement - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest methods to learn more about the lots of various traffic sources available on the internet. It is of massive worth for any company owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.