Russell Brunson Audiobook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Audiobook

Composing a review about a book that has actually not been launched is a little difficult – however what is very important to understand is the background of Traffic Secrets.

Russell Brunson Audiobook Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is an actually refreshing view.

More notably he is now talking about the topic which ought to be at the heart of all business. How do you get traffic, prospective customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons an organisation may not survive – however without a doubt among the most significant is an absence of traffic! With no paying customers, or traffic, you just don’t have a service.

And yet it is among the locations that is both over-looked, and hard to specify. I believe it is due to the fact that it is a tough topic, so many company owners just ignore it. They take the “build it and they will come” approach – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche you can possibly imagine. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have a limitless supply of traffic? However the majority of stay stuck and struggling?. Russell Brunson Audiobook

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a company success, and why everyone in business ought to be buying education around this subject.

Today there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be simple right? However that is not the case otherwise everybody would have cracked it.

Likewise, let’s say that you have actually discovered a traffic source and your company is doing terrific. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Audiobook

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each on their own. If you haven’t read them, then I strongly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels basic. And this seems his method to everything. How can you take a complex job or concept and make it basic. How do you break it down to basic parts that can be performed on and after that repeated to scale.

It is often said that there is absolutely nothing new – and that the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that someone else developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is also a fantastic story teller. He has an amazing capability to take ideas that may be difficult to understand, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series actually came from Andre Chaperon, who Russell does actually mention and give the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered many many set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world. The guidance and experience he wraps around the idea is valuable.

So what does this mean?

I think it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the best of the best and replays it to us in a manner that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Russell Brunson Audiobook

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online service back when most of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly small tight web marketing circle – as it was back then. And he became someone Russell appreciated, and followed closely.

The real interesting part of the story is that many years later Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to utilize it to create a lot more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were attempting to keep everything about online success a trick. However in normal Russell Brunson style, he released all the secrets readily available for anybody who took the time to understand the book and read.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-altering” by numerous people, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you plan to build an online business. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in properly to attract people.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are selling. The majority of people are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much higher than the amount they pay for it.

In many methods this book is a script for how Russell has learnt to market and sell over numerous years online. It is the same process and tools he utilizes daily in his company to make it the big success that it is.  Russell Brunson Audiobook

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and topics will be taken from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be developed on. These include domain, branding and target markets. If your are a newbie to internet marketing this first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise discover about the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one close to my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for many years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll find out how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can utilize to create traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were utilizing, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have concerned your site, but not yet purchased. This is a must if you are utilizing paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Typically there are untapped markets merely due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually become the significant source of traffic and leads for the majority of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the essential ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have actually really stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer value to your audience. You are also shown how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is actually owned by Google suggests it is a platform that all service ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is really essential.

Phew that is a lot! It truly is remarkable value when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Russell Brunson Audiobook

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

However as normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anyone trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This truly is amazing value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Audiobook

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Audiobook - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest methods to find out about the lots of different traffic sources readily available on the internet. It is of huge value for any service owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.