Russell Brunson Book Funnel – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson Book Funnel

Writing a review about a book that has actually not been launched is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Russell Brunson Book Funnel Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a big amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

However more notably he is now discussing the topic which must be at the heart of all business. How do you get traffic, potential consumers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a company may not make it through – but by far one of the greatest is a lack of traffic! Without any paying consumers, or traffic, you just do not have a business.

And yet it is among the areas that is both over-looked, and difficult to specify. I believe it is because it is a challenging subject, so lots of business owners simply ignore it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every niche imaginable. For the majority of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have a limitless supply of traffic? But many stay stuck and having a hard time?. Russell Brunson Book Funnel

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a company success, and why everybody in organisation should be investing in education around this subject.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? That is not the case otherwise everyone would have cracked it.

Let’s say that you have discovered a traffic source and your organisation is doing great. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Book Funnel

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are incredible value each by themselves. I strongly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his method to everything. How can you take a complicated task or idea and make it easy. How do you break it down to easy elements that can be executed on and after that duplicated to scale.

It is often said that there is absolutely nothing new – and that the more things change, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are really concepts and principles that somebody else produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will pick up crucial ideas.

Russell is likewise an amazing story teller. He has an amazing capability to take ideas that may be tricky to understand, and retell them in an easy, easy to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really discuss and give the credit. However his way of retelling what the SOS series is, and how you can utilize it, now has his name mostly related to it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this indicate?

I think it means that nearly anything Russell contributes to producing is of the greatest value. He takes the finest of the finest and replays it to us in a way that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Russell Brunson Book Funnel

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the reasonably little tight web marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The genuine interesting part of the story is that many years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to develop much more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When many so called guru’s were attempting to keep everything about online success a secret, the book was launched at a time. However in normal Russell Brunson design, he released all the secrets readily available for anybody who made the effort to comprehend the book and read.

It includes a detailed actionable blueprint for any who is new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-changing” by many people, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – particularly if you prepare to develop an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same process and tools he utilizes daily in his organisation to make it the substantial success that it is.  Russell Brunson Book Funnel

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and topics will be drawn from this initial course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be developed on. These consist of domain, branding and target audience. If your are a rookie to internet marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also discover the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very important subject, and one near to my heart as I love utilizing SEO as a crucial traffic source in my service. Do this part right and you have unlimited free traffic for years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to create traffic via e-commerce. You will discover how you can utilize Amazon’s item advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your site, but not yet bought. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually really stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is actually owned by Google indicates it is a platform that all business need to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly easy to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really crucial.

Phew that is a lot! When you break it down across all the module, it actually is fantastic value. Anyone of these modules would blow away the training programs popping up by “gurus” who have only been around for a few months!  Russell Brunson Book Funnel

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the best training programs for anybody attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This truly is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how important this subject is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Book Funnel

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Book Funnel - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest ways to learn more about the many various traffic sources offered on the web. It is of enormous value for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the new Traffic Secrets book will be incredible.