Russell Brunson Book Review – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Book Review

Composing a review about a book that has actually not been launched is a little challenging – however what is necessary to comprehend is the background of Traffic Secrets.

Russell Brunson Book Review Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually rejuvenating view.

More significantly he is now talking about the subject which must be at the heart of all business. How do you get traffic, prospective customers, to your organisation?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that an organisation may not survive – but without a doubt one of the biggest is an absence of traffic! With no paying clients, or traffic, you simply do not have a company.

And yet it is one of the locations that is both over-looked, and difficult to define. I think it is since it is a difficult subject, so many entrepreneur merely overlook it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals purchasing products and services online – in every niche imaginable. Yet for the majority of online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an unlimited supply of traffic? However many remain stuck and struggling?. Russell Brunson Book Review

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to an organisation success, and why everybody in service need to be investing in education around this subject.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have actually found a traffic source and your company is doing terrific. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Book Review

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are amazing worth each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complicated job or concept and make it basic.

It is often said that there is nothing brand-new – which the more things alter, the more they remain the exact same. This is the case with much of Russell’s products.

You see much of what Russell sells are in fact ideas and ideas that another person created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will pick up crucial ideas.

Russell is likewise a remarkable story teller. He has an incredible ability to take ideas that may be challenging to comprehend, and retell them in a simple, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually give the credit and point out. His way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this mean?

I think it means that almost anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in a way that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Russell Brunson Book Review

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online organisation back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed carefully.

The real interesting part of the story is that lots of years later Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a way to utilize it to create even more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When many so called guru’s were trying to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson design, he released all the secrets offered for anyone who took the time to comprehend the book and check out.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your item sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-altering” by numerous individuals, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you plan to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the outcome you are selling. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much higher than the amount they spend for it.

In numerous ways this book is a script for how Russell has found out to market and offer over numerous years online. It is the exact same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Russell Brunson Book Review

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be taken from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite extensive modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These consist of domain names, branding and target markets. If your are a beginner to online marketing this first module is so important to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near to my heart as I love using SEO as a crucial traffic source in my company. Do this part right and you have endless totally free traffic for many years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can utilize to create traffic via e-commerce. You will find out how you can use Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your website, but not yet bought. If you are using paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has actually become the major source of traffic and leads for a lot of online business owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the key principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually actually remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the truth that it is actually owned by Google implies it is a platform that all service should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is truly important.

Phew that is a lot! When you break it down across all the module, it really is amazing worth. Anybody of these modules would blow away the training programs popping up by “masters” who have just been around for a couple of months!  Russell Brunson Book Review

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Book Review

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Book Review - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is among the fastest ways to learn more about the numerous various traffic sources readily available on the web. It is of enormous value for any service owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only presume that the brand-new Traffic Secrets book will be fantastic.