Russell Brunson Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson Book

Composing a review about a book that has not been launched is a little tricky – but what is necessary to comprehend is the background of Traffic Secrets.

Russell Brunson Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a big amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More significantly he is now talking about the subject which ought to be at the heart of all service. How do you get traffic, possible customers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons a business might not endure – however by far among the greatest is an absence of traffic! With no paying clients, or traffic, you merely don’t have a business.

And yet it is one of the locations that is both over-looked, and difficult to specify. I think it is due to the fact that it is a difficult subject, numerous company owner merely overlook it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche imaginable. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an endless supply of traffic? The majority of stay stuck and struggling?. Russell Brunson Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in business ought to be investing in education around this subject.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? That is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have found a traffic source and your organisation is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your company and totally free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are amazing value each on their own. If you have not read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take an intricate task or concept and make it easy.

It is frequently said that there is absolutely nothing brand-new – which the more things alter, the more they stay the same. This holds true with much of Russell’s products.

You see much of what Russell sells are really concepts and principles that another person created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually stayed a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also a remarkable story teller. He has an unbelievable ability to take concepts that might be challenging to understand, and retell them in a basic, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does really give the credit and mention. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely connected with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

What does this imply?

I think it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Russell Brunson Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was developing an online organisation back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he became someone Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He found a method to utilize it to produce even more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When numerous so called guru’s were attempting to keep everything about online success a trick, the book was launched at a time. But in typical Russell Brunson style, he released all the secrets available for anybody who took the time to check out and comprehend the book.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn possible clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – especially if you prepare to develop an online business. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the best way to attract people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are selling. Most people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually learnt to market and sell over lots of years online. It is the same process and tools he uses daily in his company to make it the substantial success that it is.  Russell Brunson Book

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and topics will be drawn from this initial course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These include domain, branding and target audience. If your are a rookie to online marketing this first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also find out about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one near my heart as I love utilizing SEO as a key traffic source in my service. Do this part right and you have unlimited free traffic for several years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can use to generate traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to start, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your site, but not yet bought. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has actually ended up being the major source of traffic and leads for many online organisation owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the truth that it is actually owned by Google means it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it actually is amazing value. Anybody of these modules would blow away the training programs turning up by “masters” who have actually only been around for a few months!  Russell Brunson Book

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as normal it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the best training programs for anyone attempting to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This actually is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is one of the fastest methods to discover the many various traffic sources available on the web. It is of enormous worth for any business owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only presume that the new Traffic Secrets book will be amazing.