Russell Brunson Born – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Born

Composing a review about a book that has actually not been released is a little challenging – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Born Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

But more significantly he is now talking about the subject which must be at the heart of all service. How do you get traffic, potential clients, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons that a company may not make it through – however by far one of the greatest is an absence of traffic! With no paying clients, or traffic, you just don’t have a service.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is due to the fact that it is a challenging subject, numerous entrepreneur just ignore it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have a limitless supply of traffic? However many remain stuck and having a hard time?. Russell Brunson Born

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a business success, and why everybody in organisation must be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Let’s state that you have actually discovered a traffic source and your business is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Born

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable value each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to everything. How can you take a complicated job or idea and make it basic. How do you break it down to easy elements that can be carried out on and after that repeated to scale.

It is often said that there is nothing new – and that the more things change, the more they remain the exact same. This is the case with a number of Russell’s products.

You see much of what Russell offers are actually ideas and ideas that somebody else produced. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will get key ideas.

Russell is also a remarkable story teller. He has an unbelievable capability to take concepts that might be tricky to grasp, and retell them in a basic, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually offer the credit and point out. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

What does this imply?

I think it means that nearly anything Russell contributes to producing is of the greatest value. He takes the finest of the best and replays it to us in such a way that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  Russell Brunson Born

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online service back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly little tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The real remarkable part of the story is that many years later Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a method to use it to create much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When lots of so called master’s were trying to keep everything about online success a secret, the book was launched at a time. In normal Russell Brunson style, he released all the secrets offered for anyone who took the time to comprehend the book and check out.

It contains a detailed actionable blueprint for any who is new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by a lot of people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to construct an online business. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are offering. Many people are merely stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the exact same procedure and tools he utilizes daily in his service to make it the huge success that it is.  Russell Brunson Born

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be constructed on. These include domain, branding and target markets. If your are a newbie to internet marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s something to get traffic to your company, but if your copy is bad, they will recuperate out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I like utilizing SEO as a crucial traffic source in my service. Do this part right and you have unlimited free traffic for many years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the procedure is straightforward.. Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can use to produce traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to get started, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your site, but not yet purchased. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the major source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the key ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the methods have actually really stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the truth that it is in fact owned by Google implies it is a platform that all company need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is fantastic worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a couple of months!  Russell Brunson Born

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

However as typical it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package offer or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the best training programs for anybody trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This actually is remarkable value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Born

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Born - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not best it is one of the fastest methods to discover the many various traffic sources available on the internet. It is of enormous worth for any company owner or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.