Russell Brunson College Wrestling – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson College Wrestling

Writing a review about a book that has actually not been released is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Russell Brunson College Wrestling Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

But more significantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, prospective consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that a company may not make it through – but by far one of the most significant is an absence of traffic! With no paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to define. I believe it is because it is a hard topic, numerous company owner simply neglect it. They take the “build it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals buying products and services online – in every specific niche you can possibly imagine. For many online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have a limitless supply of traffic? A lot of stay stuck and struggling?. Russell Brunson College Wrestling

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to an organisation success, and why everyone in service must be buying education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have broken it.

Let’s state that you have discovered a traffic source and your organisation is doing excellent. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson College Wrestling

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable value each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. And this appears to be his approach to whatever. How can you take an intricate task or concept and make it easy. How do you simplify to simple parts that can be performed on and then repeated to scale.

It is often said that there is nothing new – which the more things change, the more they stay the same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that another person produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a trainee – which is definitely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up crucial concepts.

Russell is likewise an amazing story teller. He has an amazing ability to take ideas that might be challenging to comprehend, and retell them in a basic, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does really mention and provide the credit. But his way of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

But it is moreover. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world. The recommendations and experience he twists around the idea is valuable.

What does this indicate?

I believe it indicates that almost anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Russell Brunson College Wrestling

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online business back when most of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The real interesting part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a way to utilize it to create even more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a secret. However in normal Russell Brunson design, he published all the secrets available for anyone who made the effort to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your product sell price.
  • How to discover your dream consumers; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by so many individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you plan to construct an online business. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. Many people are merely stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much greater than the amount they spend for it.

In many methods this book is a script for how Russell has actually learnt to market and sell over many years online. It is the same process and tools he utilizes daily in his service to make it the big success that it is.  Russell Brunson College Wrestling

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and subjects will be drawn from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite extensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be built on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s something to get traffic to your company, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have endless complimentary traffic for many years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary methods that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s product marketing API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app people were using, that might drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your site, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the key ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is actually owned by Google implies it is a platform that all company should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down across all the module, it really is fantastic worth. Anyone of these modules would blow away the training programs popping up by “experts” who have only been around for a couple of months!  Russell Brunson College Wrestling

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a bundle deal or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This actually is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson College Wrestling

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson College Wrestling - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest ways to find out about the numerous various traffic sources readily available on the internet. It is of massive value for any business owner or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be amazing.