Russell Brunson Courses – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson Courses

Composing a review about a book that has actually not been released is a little tricky – however what is necessary to understand is the background of Traffic Secrets.

Russell Brunson Courses Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really refreshing view.

However more significantly he is now talking about the topic which should be at the heart of all business. How do you get traffic, prospective consumers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of factors why a company might not survive – but without a doubt one of the most significant is an absence of traffic! With no paying consumers, or traffic, you simply do not have a business.

And yet it is one of the areas that is both over-looked, and challenging to define. I believe it is due to the fact that it is a challenging topic, numerous entrepreneur merely overlook it. They take the “develop it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche imaginable. For a lot of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an unlimited supply of traffic? But the majority of remain stuck and having a hard time?. Russell Brunson Courses

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a business success, and why everyone in business need to be buying education around this subject.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be easy right? That is not the case otherwise everyone would have split it.

Also, let’s say that you have discovered a traffic source and your business is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Courses

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around because there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable worth each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this seems his technique to everything. How can you take a complex job or idea and make it simple. How do you simplify to basic components that can be performed on and after that repeated to scale.

It is often said that there is nothing brand-new – which the more things alter, the more they remain the exact same. This holds true with a number of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that someone else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a student – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential concepts.

Russell is likewise an amazing story teller. He has an extraordinary ability to take ideas that might be difficult to comprehend, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does actually point out and give the credit. But his way of retelling what the SOS series is, and how you can utilize it, now has his name mostly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this mean?

I believe it means that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  Russell Brunson Courses

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online organisation back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed carefully.

The real remarkable part of the story is that many years later Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to develop much more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep everything about online success a secret, the book was launched at a time. In common Russell Brunson design, he released all the secrets readily available for anyone who took the time to read and understand the book.

It includes a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your product sell price.
  • How to discover your dream customers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-changing” by a lot of people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the outcome you are selling. Many people are simply stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much higher than the quantity they pay for it.

In numerous methods this book is a script for how Russell has discovered to market and offer over lots of years online. It is the same procedure and tools he utilizes daily in his service to make it the big success that it is.  Russell Brunson Courses

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and subjects will be drawn from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be built on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for many years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can utilize to create traffic via e-commerce. You will discover how you can use Amazon’s item marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were using, that could drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually come to your site, however not yet purchased. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has become the significant source of traffic and leads for the majority of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the essential ideas such as on and off-page SEO. While a few of the tools discussed are a little outdated, the techniques have really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is in fact owned by Google means it is a platform that all business ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! It really is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a few months!  Russell Brunson Courses

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As usual it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anyone trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This truly is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Courses

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Courses - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest ways to learn more about the many different traffic sources offered on the internet. It is of massive value for any organisation owner or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be fantastic.