Russell Brunson Dropshipping – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Dropshipping

Writing a review about a book that has not been released is a little difficult – however what is necessary to comprehend is the background of Traffic Secrets.

Russell Brunson Dropshipping Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to generate income?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

However more significantly he is now discussing the topic which needs to be at the heart of all business. How do you get traffic, prospective customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons an organisation might not survive – but by far one of the most significant is a lack of traffic! Without any paying consumers, or traffic, you just don’t have an organisation.

And yet it is one of the locations that is both over-looked, and tough to define. I think it is since it is a difficult topic, numerous entrepreneur simply neglect it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche you can possibly imagine. For most online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an endless supply of traffic? The majority of remain stuck and having a hard time?. Russell Brunson Dropshipping

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a company success, and why everyone in business need to be investing in education around this subject.

Today there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? However that is not the case otherwise everybody would have cracked it.

Let’s state that you have discovered a traffic source and your business is doing fantastic. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Dropshipping

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around given that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible worth each on their own. If you haven’t read them, then I strongly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his approach to everything. How can you take a complicated job or idea and make it simple. How do you break it down to basic elements that can be performed on and after that repeated to scale.

It is typically stated that there is absolutely nothing brand-new – and that the more things alter, the more they remain the same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are actually ideas and concepts that another person produced. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a trainee – which is definitely the finest method to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will choose up crucial concepts.

Russell is also an incredible story teller. He has an extraordinary capability to take ideas that might be tricky to comprehend, and retell them in a basic, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does really give the credit and discuss. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it operates in the real life. The suggestions and experience he covers around the principle is invaluable.

So what does this imply?

I think it indicates that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in a way that we can understand and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Russell Brunson Dropshipping

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was constructing an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to utilize it to produce much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were trying to keep whatever about online success a trick. In normal Russell Brunson design, he published all the secrets offered for anyone who took the time to understand the book and read.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing value in your sales process to improve your item sell price.
  • How to discover your dream clients; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – particularly if you prepare to build an online company. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are selling. A lot of people are merely stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much greater than the quantity they pay for it.

In lots of methods this book is a script for how Russell has discovered to market and sell over several years online. It is the very same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Russell Brunson Dropshipping

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be drawn from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather extensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be built on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this very first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise discover about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I love utilizing SEO as an essential traffic source in my organisation. Do this part right and you have limitless totally free traffic for many years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable tactics that you can use to produce traffic via e-commerce. You will discover how you can use Amazon’s item marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to get started, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have pertained to your site, however not yet purchased. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has become the major source of traffic and leads for many online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have truly remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the reality that it is actually owned by Google means it is a platform that all organisation ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is actually important.

Phew that is a lot! When you break it down throughout all the module, it really is amazing value. Anybody of these modules would blow away the training programs popping up by “experts” who have only been around for a few months!  Russell Brunson Dropshipping

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the best training programs for anyone trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This actually is incredible value for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Dropshipping

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Dropshipping - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest ways to learn more about the many different traffic sources offered on the internet. It is of massive value for any organisation owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be fantastic.