Russell Brunson Ecommerce Funnel – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson Ecommerce Funnel

Composing a review about a book that has not been released is a little tricky – however what is necessary to understand is the background of Traffic Secrets.

Russell Brunson Ecommerce Funnel Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a substantial amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually rejuvenating view.

But more importantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, possible customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that a service might not make it through – but by far among the most significant is a lack of traffic! With no paying clients, or traffic, you merely do not have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is since it is a challenging topic, so numerous business owners simply neglect it. They take the “construct it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche you can possibly imagine. For most online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? However most stay stuck and having a hard time?. Russell Brunson Ecommerce Funnel

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everybody in service ought to be investing in education around this topic.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? However that is not the case otherwise everyone would have split it.

Also, let’s state that you have discovered a traffic source and your business is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Ecommerce Funnel

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his method to whatever. How can you take a complicated job or idea and make it basic. How do you break it down to simple parts that can be executed on and after that repeated to scale.

It is typically stated that there is absolutely nothing brand-new – and that the more things change, the more they remain the exact same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that somebody else produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a trainee – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up crucial ideas.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to grasp, and retell them in an easy, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually give the credit and point out. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered lots of many set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it operates in the real life. The recommendations and experience he twists around the principle is invaluable.

What does this indicate?

I think it suggests that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can execute and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Russell Brunson Ecommerce Funnel

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online organisation back when most of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, a minimum of in the reasonably little tight internet marketing circle – as it was at that time. And he became someone Russell looked up to, and followed closely.

The real fascinating part of the story is that many years later on Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He found a method to use it to develop a lot more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called expert’s were attempting to keep everything about online success a trick. But in normal Russell Brunson design, he published all the secrets offered for anyone who put in the time to understand the book and check out.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn possible clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by so lots of individuals, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to build an online company. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are selling. The majority of people are simply stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and sell over several years online. It is the same process and tools he uses everyday in his organisation to make it the big success that it is.  Russell Brunson Ecommerce Funnel

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be taken from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather comprehensive modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be constructed on. These consist of domain, branding and target markets. If your are a rookie to internet marketing this very first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily overlooked. It’s something to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important topic, and one near my heart as I like using SEO as an essential traffic source in my business. Do this part right and you have endless totally free traffic for years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can utilize to produce traffic through e-commerce. You will learn how you can utilize Amazon’s product marketing API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet purchased. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has become the major source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and incorporating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have really remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer value to your audience. You are also shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is actually owned by Google suggests it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is truly essential.

Phew that is a lot! It actually is remarkable worth when you break it down across all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have actually only been around for a couple of months!  Russell Brunson Ecommerce Funnel

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle deal or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anybody trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This really is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Ecommerce Funnel

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Ecommerce Funnel - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest ways to find out about the many different traffic sources offered on the internet. It is of enormous worth for any entrepreneur or business owner aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be incredible.