Russell Brunson Email Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Email Marketing

Composing a review about a book that has not been launched is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Email Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

More significantly he is now talking about the topic which ought to be at the heart of all business. How do you get traffic, prospective customers, to your organisation?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons that a service might not endure – however without a doubt one of the most significant is a lack of traffic! Without any paying clients, or traffic, you just don’t have a company.

And yet it is one of the locations that is both over-looked, and hard to define. I believe it is due to the fact that it is a tough subject, many entrepreneur simply neglect it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have a limitless supply of traffic? But many remain stuck and having a hard time?. Russell Brunson Email Marketing

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everybody in service ought to be investing in education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using among these should be easy right? But that is not the case otherwise everybody would have split it.

Let’s state that you have actually found a traffic source and your company is doing fantastic. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Email Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are incredible value each by themselves. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his approach to everything. How can you take a complex task or idea and make it simple. How do you simplify to simple elements that can be carried out on and then repeated to scale.

It is often stated that there is nothing new – which the more things alter, the more they stay the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are actually concepts and principles that somebody else developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise a remarkable story teller. He has an extraordinary ability to take concepts that may be difficult to grasp, and retell them in an easy, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually discuss and offer the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world.

What does this suggest?

I believe it indicates that practically anything Russell contributes to producing is of the greatest value. He takes the finest of the very best and replays it to us in a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Russell Brunson Email Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online organisation back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the fairly small tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The genuine remarkable part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a method to use it to create much more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called guru’s were trying to keep whatever about online success a secret. In common Russell Brunson design, he published all the secrets offered for anybody who took the time to understand the book and check out.

It consists of a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-altering” by many people, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to develop an online company. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much higher than the quantity they pay for it.

In lots of methods this book is a script for how Russell has actually found out to market and sell over numerous years online. It is the very same process and tools he utilizes daily in his organisation to make it the substantial success that it is.  Russell Brunson Email Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be taken from this initial course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic principles that will be developed on. These include domain, branding and target markets. If your are a rookie to online marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You also discover the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will recover out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I love using SEO as a key traffic source in my business. Do this part right and you have unlimited free traffic for several years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing techniques that you can use to generate traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet bought. If you are using paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Often there are untapped markets merely due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the major source of traffic and leads for the majority of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide worth to your audience. You are likewise shown how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is actually owned by Google implies it is a platform that all service need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely easy to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really crucial.

Phew that is a lot! When you break it down across all the module, it really is remarkable value. Anyone of these modules would blow away the training programs popping up by “masters” who have just been around for a few months!  Russell Brunson Email Marketing

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

But as usual it appears like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Email Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Email Marketing - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest methods to learn more about the many various traffic sources available on the web. It is of enormous worth for any company owner or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be amazing.