Russell Brunson Expert Secrets Audible – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsRussell Brunson Expert Secrets Audible

Composing a review about a book that has actually not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Expert Secrets Audible Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a huge quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

More significantly he is now talking about the subject which must be at the heart of all business. How do you get traffic, prospective consumers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous factors why a service may not endure – but without a doubt among the greatest is a lack of traffic! With no paying consumers, or traffic, you simply do not have a company.

And yet it is one of the locations that is both over-looked, and difficult to define. I believe it is since it is a hard topic, so numerous business owners simply disregard it. They take the “develop it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people purchasing products and services online – in every niche possible. Yet for many online businesses they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an unlimited supply of traffic? A lot of stay stuck and having a hard time?. Russell Brunson Expert Secrets Audible

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a company success, and why everyone in service must be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have cracked it.

Likewise, let’s state that you have actually discovered a traffic source and your organisation is doing terrific. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Expert Secrets Audible

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing value each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex job or concept and make it simple.

It is often stated that there is nothing new – and that the more things alter, the more they remain the very same. This is the case with numerous of Russell’s items.

You see much of what Russell sells are actually ideas and principles that somebody else created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS gives credit to where the idea originated from.

Russell has stayed a student – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will pick up essential ideas.

Russell is likewise an amazing story teller. He has an extraordinary capability to take ideas that might be challenging to grasp, and retell them in a basic, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact provide the credit and mention. However his way of retelling what the SOS series is, and how you can utilize it, now has his name mainly related to it.

But it is moreover. Russell is deep in the trenches as a web marketer. He has done it hard and suffered numerous many set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world. The recommendations and experience he twists around the principle is invaluable.

So what does this suggest?

I think it suggests that practically anything Russell contributes to producing is of the highest value. He takes the best of the very best and replays it to us in a manner that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Russell Brunson Expert Secrets Audible

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online organisation back when most of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight online marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The genuine interesting part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a method to use it to create even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were trying to keep whatever about online success a secret. In normal Russell Brunson style, he released all the secrets readily available for anybody who took the time to read and understand the book.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by a lot of people, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you prepare to construct an online company. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to develop a belief in people that they can attain the result you are offering. The majority of people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and offer over many years online. It is the exact same procedure and tools he utilizes daily in his company to make it the substantial success that it is.  Russell Brunson Expert Secrets Audible

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be drawn from this initial course – so it’s a great place to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be developed on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this very first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I enjoy using SEO as a crucial traffic source in my organisation. Do this part right and you have endless free traffic for years. You will find out the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can utilize to create traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were utilizing, that might drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet bought. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for many online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the key ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have truly remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply worth to your audience. You are also shown how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the fact that it is in fact owned by Google suggests it is a platform that all service should be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is truly crucial.

Phew that is a lot! It truly is incredible worth when you break it down across all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have actually just been around for a few months!  Russell Brunson Expert Secrets Audible

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This really is remarkable worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Expert Secrets Audible

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Expert Secrets Audible - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest ways to discover the many various traffic sources readily available on the web. It is of huge worth for any entrepreneur or entrepreneur seeking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be amazing.