Russell Brunson Expert Secrets Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsRussell Brunson Expert Secrets Book

Composing a review about a book that has not been launched is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Russell Brunson Expert Secrets Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it adds a big quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

More notably he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, potential consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons why a service might not endure – but by far among the most significant is an absence of traffic! Without any paying clients, or traffic, you simply don’t have a business.

And yet it is one of the areas that is both over-looked, and difficult to define. I believe it is since it is a difficult subject, so numerous company owner just overlook it. They take the “build it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche imaginable. Yet for many online services they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have a limitless supply of traffic? Most stay stuck and struggling?. Russell Brunson Expert Secrets Book

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everybody in service must be investing in education around this subject.

Right now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everybody would have broken it.

Also, let’s say that you have found a traffic source and your service is doing terrific. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Expert Secrets Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are incredible worth each on their own. I highly recommend you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. And this seems his method to everything. How can you take a complicated job or concept and make it easy. How do you simplify to easy elements that can be carried out on and then duplicated to scale.

It is frequently said that there is nothing new – and that the more things change, the more they stay the same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are actually concepts and ideas that somebody else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will get essential concepts.

Russell is also a remarkable story teller. He has an amazing ability to take concepts that might be challenging to understand, and retell them in an easy, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact provide the credit and mention. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

But it is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered lots of many set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world. The suggestions and experience he twists around the concept is valuable.

What does this imply?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Russell Brunson Expert Secrets Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was building an online organisation back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the fairly little tight online marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine fascinating part of the story is that lots of years later Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to use it to create a lot more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called master’s were trying to keep whatever about online success a trick. In common Russell Brunson design, he released all the secrets readily available for anybody who took the time to read and comprehend the book.

It includes a detailed actionable plan for any who is brand-new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to find your dream consumers; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-changing” by so many people, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you plan to build an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the best method to bring in people.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are selling. Many people are merely stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has found out to market and offer over several years online. It is the very same process and tools he utilizes everyday in his organisation to make it the big success that it is.  Russell Brunson Expert Secrets Book

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be drawn from this initial course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be developed on. These include domain names, branding and target audience. , if your are a newbie to online marketing this very first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one close to my heart as I love using SEO as a crucial traffic source in my service. Do this part right and you have endless free traffic for several years. You will discover the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll learn how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can use to produce traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you require to get begun, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your website, but not yet made a purchase. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has actually ended up being the major source of traffic and leads for many online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook shares and likes, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the essential concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have really remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the reality that it is actually owned by Google suggests it is a platform that all business ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is truly essential.

Phew that is a lot! It really is fantastic worth when you break it down across all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  Russell Brunson Expert Secrets Book

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

But as usual it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anyone trying to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. However it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Expert Secrets Book

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Expert Secrets Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest methods to learn more about the numerous various traffic sources readily available on the internet. It is of massive value for any business owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just presume that the brand-new Traffic Secrets book will be remarkable.