Russell Brunson Facebook Ads – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson Facebook Ads

Composing a review about a book that has not been launched is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Facebook Ads Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

More notably he is now talking about the subject which needs to be at the heart of all service. How do you get traffic, potential clients, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons that a business might not endure – however by far one of the most significant is a lack of traffic! Without any paying customers, or traffic, you simply don’t have a service.

And yet it is among the areas that is both over-looked, and difficult to define. I think it is since it is a hard subject, numerous entrepreneur merely disregard it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche possible. Yet for most online companies they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Russell Brunson Facebook Ads

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a company success, and why everyone in company should be buying education around this topic.

Today there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be simple right? That is not the case otherwise everybody would have split it.

Also, let’s state that you have actually found a traffic source and your service is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Facebook Ads

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around because there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each by themselves. I highly suggest you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his technique to whatever. How can you take a complex job or idea and make it simple. How do you simplify to easy parts that can be performed on and after that repeated to scale.

It is typically stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the very same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are really concepts and concepts that another person developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually stayed a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential concepts.

Russell is likewise an incredible story teller. He has an incredible ability to take ideas that may be difficult to grasp, and retell them in a basic, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does actually mention and give the credit. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has done it difficult and suffered lots of lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he twists around the principle is valuable.

So what does this indicate?

I believe it implies that almost anything Russell contributes to producing is of the highest value. He takes the best of the finest and replays it to us in such a way that we can understand and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Russell Brunson Facebook Ads

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was building an online service back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight online marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to create a lot more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When numerous so called expert’s were trying to keep whatever about online success a secret, the book was released at a time. In normal Russell Brunson style, he published all the secrets readily available for anyone who took the time to check out and comprehend the book.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by many people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to build an online service. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are selling. The majority of individuals are merely stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much greater than the quantity they spend for it.

In numerous ways this book is a script for how Russell has actually found out to market and offer over several years online. It is the same procedure and tools he utilizes daily in his company to make it the huge success that it is.  Russell Brunson Facebook Ads

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be built on. These consist of domain, branding and target audience. If your are a novice to internet marketing this first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also discover the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very crucial subject, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my business. Do this part right and you have unlimited complimentary traffic for several years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can use to generate traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you require to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet made a purchase. If you are using paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Typically there are untapped markets simply due to the fact t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually become the major source of traffic and leads for most online company owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are also shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the reality that it is in fact owned by Google suggests it is a platform that all service should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really important.

Phew that is a lot! When you break it down throughout all the module, it truly is incredible value. Anybody of these modules would blow away the training programs popping up by “gurus” who have only been around for a few months!  Russell Brunson Facebook Ads

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is among the best training programs for anybody attempting to wrap their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This truly is remarkable value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Facebook Ads

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Facebook Ads - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest methods to learn about the numerous various traffic sources readily available on the internet. It is of massive worth for any company owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the brand-new Traffic Secrets book will be amazing.