Russell Brunson Family – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson Family

Composing a review about a book that has actually not been released is a little challenging – however what is crucial to understand is the background of Traffic Secrets.

Russell Brunson Family Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a big amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More notably he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, prospective consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons why a company may not endure – but without a doubt one of the greatest is an absence of traffic! Without any paying consumers, or traffic, you merely do not have an organisation.

And yet it is among the areas that is both over-looked, and hard to define. I believe it is because it is a hard topic, numerous company owner just neglect it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. Yet for a lot of online companies they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have a limitless supply of traffic? But the majority of stay stuck and having a hard time?. Russell Brunson Family

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to an organisation success, and why everybody in company ought to be investing in education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? That is not the case otherwise everyone would have split it.

Likewise, let’s say that you have actually discovered a traffic source and your service is doing fantastic. What would happen if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Family

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing worth each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate task or idea and make it easy.

It is frequently stated that there is nothing new – which the more things change, the more they stay the same. This holds true with a number of Russell’s items.

You see much of what Russell sells are really ideas and concepts that somebody else created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a student – which is definitely the best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will choose up crucial concepts.

Russell is likewise an amazing story teller. He has an unbelievable capability to take ideas that might be tricky to grasp, and retell them in a basic, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact provide the credit and mention. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has done it tough and suffered lots of numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The advice and experience he twists around the idea is priceless.

What does this mean?

I believe it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a way that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Russell Brunson Family

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was building an online company back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the fairly small tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The real fascinating part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a way to utilize it to create even more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called guru’s were attempting to keep whatever about online success a trick. But in typical Russell Brunson design, he released all the secrets readily available for anybody who took the time to understand the book and read.

It contains a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by numerous people, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to build an online organisation. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the best method to attract individuals.
  • Creating belief; How to develop a belief in people that they can attain the result you are offering. The majority of people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much higher than the amount they spend for it.

In many ways this book is a script for how Russell has found out to market and offer over several years online. It is the same process and tools he uses everyday in his service to make it the substantial success that it is.  Russell Brunson Family

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be drawn from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be built on. These consist of domain names, branding and target markets. If your are a beginner to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one near to my heart as I like using SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for several years. You will find out the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible methods that you can use to produce traffic by means of e-commerce. You will find out how you can use Amazon’s item advertising API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app individuals were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually ended up being the major source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have really remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are also shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the reality that it is actually owned by Google suggests it is a platform that all business must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is actually essential.

Phew that is a lot! It actually is incredible worth when you break it down across all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have just been around for a couple of months!  Russell Brunson Family

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This really is remarkable worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Family

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Family - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest methods to learn more about the many various traffic sources readily available on the internet. It is of huge value for any company owner or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only presume that the new Traffic Secrets book will be incredible.