Russell Brunson Funnel Hacking – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Funnel Hacking

Writing a review about a book that has not been released is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Funnel Hacking Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a big quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

However more notably he is now discussing the topic which should be at the heart of all organisation. How do you get traffic, possible consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a service might not endure – however without a doubt one of the greatest is an absence of traffic! With no paying consumers, or traffic, you merely do not have a service.

And yet it is one of the areas that is both over-looked, and hard to define. I think it is because it is a tough subject, many company owner simply ignore it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people purchasing items and services online – in every niche you can possibly imagine. For the majority of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? The majority of remain stuck and struggling?. Russell Brunson Funnel Hacking

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a business success, and why everybody in company should be purchasing education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? That is not the case otherwise everybody would have cracked it.

Let’s state that you have actually discovered a traffic source and your organisation is doing excellent. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Funnel Hacking

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing value each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. And this appears to be his method to everything. How can you take a complicated task or idea and make it easy. How do you break it down to basic components that can be executed on and after that repeated to scale.

It is frequently stated that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with many of Russell’s items.

You see much of what Russell sells are in fact ideas and concepts that somebody else created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will select up crucial ideas.

Russell is also a fantastic story teller. He has an incredible capability to take ideas that may be tricky to understand, and retell them in a simple, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact provide the credit and mention. But his method of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

But it is moreover. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The advice and experience he wraps around the idea is invaluable.

So what does this suggest?

I believe it suggests that nearly anything Russell contributes to producing is of the highest value. He takes the finest of the very best and replays it to us in a method that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Russell Brunson Funnel Hacking

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online organisation back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The genuine remarkable part of the story is that many years later on Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to create even more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when lots of so called guru’s were trying to keep whatever about online success a trick. In common Russell Brunson design, he published all the secrets offered for anybody who took the time to check out and comprehend the book.

It consists of a step-by-step actionable plan for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by numerous individuals, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you plan to build an online business. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are selling. Many people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much higher than the quantity they spend for it.

In numerous ways this book is a script for how Russell has found out to market and offer over lots of years online. It is the very same process and tools he utilizes everyday in his business to make it the big success that it is.  Russell Brunson Funnel Hacking

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be taken from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic concepts that will be built on. These include domain names, branding and target markets. If your are a novice to internet marketing this first module is so important to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for several years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can utilize to generate traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your cost per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your website, but not yet purchased. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually become the major source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is actually owned by Google indicates it is a platform that all company must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to become overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is really essential.

Phew that is a lot! It truly is amazing value when you simplify across all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  Russell Brunson Funnel Hacking

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

However as usual it appears like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. However it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Funnel Hacking

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Funnel Hacking - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to discover about the many different traffic sources available on the internet. It is of massive value for any company owner or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only presume that the new Traffic Secrets book will be incredible.