Russell Brunson Grant Cardone – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson Grant Cardone

Composing a review about a book that has not been launched is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Grant Cardone Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

More notably he is now talking about the topic which must be at the heart of all organisation. How do you get traffic, potential customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that an organisation may not survive – but by far among the biggest is an absence of traffic! With no paying consumers, or traffic, you simply don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to specify. I believe it is because it is a hard subject, a lot of company owner simply disregard it. They take the “construct it and they will come” method – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every niche possible. Yet for most online organisations they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have an endless supply of traffic? Most stay stuck and having a hard time?. Russell Brunson Grant Cardone

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a company success, and why everybody in organisation should be purchasing education around this subject.

Right now there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? However that is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your service is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Grant Cardone

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible worth each by themselves. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate job or concept and make it simple.

It is frequently stated that there is nothing new – which the more things alter, the more they remain the same. This is the case with much of Russell’s items.

You see much of what Russell sells are really concepts and principles that somebody else developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get essential concepts.

Russell is also a remarkable story teller. He has an unbelievable ability to take ideas that may be tricky to understand, and retell them in a basic, simple to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does really point out and give the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

However it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it works in the real life. The recommendations and experience he twists around the concept is invaluable.

What does this indicate?

I think it means that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the finest and replays it to us in a way that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Russell Brunson Grant Cardone

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online business back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the reasonably small tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The real interesting part of the story is that numerous years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to use it to create much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. However in normal Russell Brunson style, he released all the secrets available for anybody who put in the time to check out and understand the book.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by so many people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – specifically if you plan to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. The majority of people are just stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much greater than the amount they pay for it.

In many methods this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the exact same procedure and tools he utilizes daily in his company to make it the substantial success that it is.  Russell Brunson Grant Cardone

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s a great place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be constructed on. These consist of domain names, branding and target markets. If your are a newbie to internet marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my service. Do this part right and you have unlimited totally free traffic for several years. You will learn the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, recruit affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can use to generate traffic via e-commerce. You will find out how you can use Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you need to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your site, however not yet bought. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Typically there are untapped markets simply due to the fact t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has ended up being the significant source of traffic and leads for a lot of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and incorporating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is in fact owned by Google means it is a platform that all service must be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly simple to become overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really important.

Phew that is a lot! It really is amazing value when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have only been around for a few months!  Russell Brunson Grant Cardone

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the best training programs for anybody trying to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This truly is amazing worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Grant Cardone

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Grant Cardone - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest ways to learn more about the lots of various traffic sources readily available on the internet. It is of massive worth for any business owner or entrepreneur looking to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be fantastic.