Russell Brunson House – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson House

Writing a review about a book that has actually not been released is a little difficult – but what is very important to understand is the background of Traffic Secrets.

Russell Brunson House Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

But more importantly he is now discussing the subject which ought to be at the heart of all business. How do you get traffic, potential clients, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons a business may not endure – but without a doubt one of the biggest is a lack of traffic! Without any paying consumers, or traffic, you merely do not have a business.

And yet it is among the areas that is both over-looked, and challenging to specify. I believe it is since it is a tough topic, numerous organisation owners just disregard it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche imaginable. Yet for many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an unlimited supply of traffic? But the majority of stay stuck and struggling?. Russell Brunson House

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to an organisation success, and why everybody in organisation should be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be easy right? That is not the case otherwise everyone would have broken it.

Let’s say that you have discovered a traffic source and your organisation is doing terrific. What would occur if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson House

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing value each by themselves. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complex task or idea and make it easy.

It is often said that there is absolutely nothing brand-new – and that the more things change, the more they stay the same. This is the case with much of Russell’s products.

You see much of what Russell sells are in fact ideas and principles that another person created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a trainee – which is definitely the finest method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise an incredible story teller. He has an incredible ability to take concepts that may be tricky to understand, and retell them in a simple, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually give the credit and point out. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I think it indicates that practically anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in a way that we can comprehend and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Russell Brunson House

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was constructing an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably little tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a way to use it to create much more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called guru’s were attempting to keep whatever about online success a trick, the book was released at a time. In common Russell Brunson style, he released all the secrets offered for anyone who took the time to check out and understand the book.

It includes a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by so lots of individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you prepare to construct an online service. It shares the secrets around developing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in properly to attract individuals.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are selling. Many people are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually found out to market and sell over several years online. It is the exact same process and tools he uses daily in his organisation to make it the huge success that it is.  Russell Brunson House

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be drawn from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather detailed modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard ideas that will be built on. These include domain names, branding and target markets. , if your are a novice to online marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one close to my heart as I like using SEO as a crucial traffic source in my service. Do this part right and you have endless free traffic for many years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is straightforward.. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can utilize to generate traffic through e-commerce. You will learn how you can use Amazon’s product marketing API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your cost per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you need to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your site, however not yet made a purchase. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually ended up being the significant source of traffic and leads for most online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually truly remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and offer value to your audience. You are also revealed how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the fact that it is really owned by Google implies it is a platform that all company should be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is fantastic value. Anybody of these modules would blow away the training programs appearing by “gurus” who have just been around for a few months!  Russell Brunson House

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as typical it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the best training programs for anybody attempting to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This really is fantastic value for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson House

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson House - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest ways to find out about the numerous different traffic sources readily available on the web. It is of massive worth for any company owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be incredible.