Russell Brunson Ignite – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Ignite

Composing a review about a book that has not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Ignite Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

More notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, potential customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons an organisation may not make it through – but without a doubt among the greatest is an absence of traffic! Without any paying customers, or traffic, you just don’t have a company.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is because it is a hard subject, numerous entrepreneur merely overlook it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every niche imaginable. Yet for most online businesses they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have a limitless supply of traffic? But many stay stuck and having a hard time?. Russell Brunson Ignite

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everybody in business ought to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be easy right? But that is not the case otherwise everybody would have cracked it.

Also, let’s state that you have discovered a traffic source and your organisation is doing fantastic. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Ignite

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are incredible worth each by themselves. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his technique to everything. How can you take an intricate job or idea and make it simple. How do you simplify to easy parts that can be executed on and after that repeated to scale.

It is typically stated that there is nothing new – which the more things change, the more they remain the exact same. This is the case with numerous of Russell’s products.

You see much of what Russell sells are really ideas and principles that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea came from.

Russell has actually remained a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will pick up essential concepts.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take ideas that may be difficult to comprehend, and retell them in a basic, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really provide the credit and point out. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has done it tough and suffered lots of many set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The advice and experience he wraps around the concept is invaluable.

So what does this indicate?

I believe it means that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Russell Brunson Ignite

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online company back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The real interesting part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to produce even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. However in normal Russell Brunson design, he published all the secrets available for anybody who took the time to check out and comprehend the book.

It consists of a detailed actionable blueprint for any who is new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn prospective consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you plan to build an online company. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the ideal method to bring in people.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are offering. A lot of individuals are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is receiving is much higher than the quantity they pay for it.

In lots of ways this book is a script for how Russell has actually learnt to market and offer over several years online. It is the same process and tools he uses daily in his company to make it the huge success that it is.  Russell Brunson Ignite

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and topics will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite detailed modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be developed on. These include domain, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will recuperate out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I enjoy using SEO as a key traffic source in my service. Do this part right and you have limitless complimentary traffic for many years. You will learn the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can utilize to create traffic via e-commerce. You will discover how you can use Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to get started, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet bought. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has become the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually truly remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide worth to your audience. You are also demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the fact that it is actually owned by Google suggests it is a platform that all business need to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it truly is fantastic value. Anybody of these modules would blow away the training programs appearing by “masters” who have just been around for a few months!  Russell Brunson Ignite

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

But as typical it appears like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This actually is remarkable worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Ignite

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Ignite - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest methods to discover the many different traffic sources available on the web. It is of massive value for any service owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be remarkable.