Russell Brunson Journey Blog – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Journey Blog

Composing a review about a book that has not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Russell Brunson Journey Blog Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a big quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More significantly he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, possible consumers, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons why a service might not make it through – but without a doubt among the greatest is an absence of traffic! Without any paying consumers, or traffic, you just don’t have a service.

And yet it is among the areas that is both over-looked, and challenging to define. I believe it is since it is a challenging topic, a lot of business owners simply disregard it. They take the “construct it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. Yet for a lot of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? However many remain stuck and having a hard time?. Russell Brunson Journey Blog

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everyone in business need to be purchasing education around this subject.

Right now there are a big variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? That is not the case otherwise everybody would have broken it.

Likewise, let’s state that you have actually discovered a traffic source and your business is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Journey Blog

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are extraordinary worth each by themselves. If you haven’t read them, then I strongly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complex task or concept and make it simple.

It is typically stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the same. This is the case with much of Russell’s products.

You see much of what Russell sells are in fact concepts and concepts that somebody else developed. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will choose up key concepts.

Russell is likewise an amazing story teller. He has an unbelievable capability to take concepts that may be challenging to grasp, and retell them in a simple, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact mention and offer the credit. However his method of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

So what does this indicate?

I think it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in a way that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Russell Brunson Journey Blog

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online service back when most of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that lots of years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a method to utilize it to create much more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When numerous so called master’s were trying to keep everything about online success a trick, the book was released at a time. In normal Russell Brunson design, he released all the secrets readily available for anybody who took the time to read and comprehend the book.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by numerous people, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – specifically if you prepare to develop an online organisation. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much greater than the amount they pay for it.

In numerous methods this book is a script for how Russell has actually found out to market and sell over lots of years online. It is the same process and tools he uses everyday in his organisation to make it the substantial success that it is.  Russell Brunson Journey Blog

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be built on. These include domain names, branding and target audience. , if your are a novice to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly neglected. It’s something to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I like using SEO as an essential traffic source in my business. Do this part right and you have limitless free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can utilize to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s item advertising API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were utilizing, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet bought. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have truly stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer value to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is really owned by Google suggests it is a platform that all service need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is truly essential.

Phew that is a lot! It really is remarkable worth when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Russell Brunson Journey Blog

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as usual it appears like Russel and the group will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anybody attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Journey Blog

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Journey Blog - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest methods to learn more about the numerous different traffic sources offered on the internet. It is of huge value for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be fantastic.