Russell Brunson Landing Page – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRussell Brunson Landing Page

Composing a review about a book that has not been launched is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Russell Brunson Landing Page Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

However more significantly he is now speaking about the subject which should be at the heart of all business. How do you get traffic, prospective consumers, to your company?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons that a business might not make it through – but by far among the biggest is a lack of traffic! With no paying clients, or traffic, you merely don’t have a service.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is because it is a hard topic, many company owner merely neglect it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche possible. Yet for a lot of online businesses they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? A lot of stay stuck and struggling?. Russell Brunson Landing Page

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a service success, and why everybody in company should be investing in education around this subject.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? That is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your company is doing excellent. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Landing Page

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around considering that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are incredible value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. And this seems his approach to whatever. How can you take a complicated job or idea and make it basic. How do you simplify to simple components that can be carried out on and after that repeated to scale.

It is frequently stated that there is absolutely nothing brand-new – which the more things change, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are in fact concepts and ideas that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is absolutely the finest method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get crucial ideas.

Russell is likewise a fantastic story teller. He has an extraordinary ability to take ideas that might be difficult to comprehend, and retell them in an easy, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really point out and give the credit. But his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered numerous numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world. The guidance and experience he wraps around the principle is invaluable.

What does this suggest?

I believe it means that practically anything Russell contributes to producing is of the greatest value. He takes the very best of the best and replays it to us in a method that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Russell Brunson Landing Page

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online service back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the reasonably little tight internet marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to create even more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep everything about online success a secret, the book was released at a time. In normal Russell Brunson design, he released all the secrets offered for anyone who took the time to read and understand the book.

It contains a detailed actionable plan for any who is brand-new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-altering” by many people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you plan to develop an online business. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are selling. The majority of individuals are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the amount they spend for it.

In many methods this book is a script for how Russell has actually found out to market and sell over many years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the substantial success that it is.  Russell Brunson Landing Page

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be taken from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic principles that will be built on. These include domain, branding and target audience. , if your are a beginner to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn more about the finest traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I enjoy using SEO as an essential traffic source in my service. Do this part right and you have limitless totally free traffic for years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can utilize to generate traffic via e-commerce. You will discover how you can use Amazon’s product advertising API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to begin, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your site, however not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have truly stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is really owned by Google implies it is a platform that all company must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very easy to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is truly important.

Phew that is a lot! When you break it down throughout all the module, it really is remarkable worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Russell Brunson Landing Page

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As usual it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Landing Page

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Landing Page - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest ways to learn about the lots of various traffic sources offered on the web. It is of huge worth for any entrepreneur or entrepreneur aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.