Russell Brunson Logo – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Logo

Writing a review about a book that has not been launched is a little challenging – however what is very important to comprehend is the background of Traffic Secrets.

Russell Brunson Logo Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really refreshing view.

However more significantly he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, potential consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a company might not survive – however by far one of the greatest is an absence of traffic! With no paying customers, or traffic, you simply don’t have a company.

And yet it is among the locations that is both over-looked, and tough to define. I think it is due to the fact that it is a tough topic, many entrepreneur just disregard it. They take the “develop it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche imaginable. Yet for most online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Russell Brunson Logo

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a business success, and why everyone in service need to be investing in education around this topic.

Today there are a substantial variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? But that is not the case otherwise everyone would have split it.

Likewise, let’s state that you have actually found a traffic source and your organisation is doing terrific. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Logo

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each by themselves. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complicated job or concept and make it easy. How do you simplify to easy parts that can be carried out on and then duplicated to scale.

It is typically stated that there is absolutely nothing new – which the more things alter, the more they stay the very same. This is the case with many of Russell’s items.

You see much of what Russell sells are really ideas and concepts that another person developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a trainee – which is definitely the finest method to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that might be challenging to understand, and retell them in a simple, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact point out and give the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I believe it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the finest of the very best and replays it to us in a way that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Russell Brunson Logo

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online service back when most of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The genuine interesting part of the story is that many years later Russell still saw the big value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to produce much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When lots of so called expert’s were trying to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson style, he published all the secrets offered for anybody who took the time to check out and understand the book.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream customers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-altering” by numerous people, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to construct an online company. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are offering. Most people are simply stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and sell over several years online. It is the same procedure and tools he uses daily in his service to make it the big success that it is.  Russell Brunson Logo

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be drawn from this initial course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard concepts that will be built on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s something to get traffic to your business, however if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one close to my heart as I love using SEO as a crucial traffic source in my service. Do this part right and you have endless complimentary traffic for years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible tactics that you can utilize to produce traffic via e-commerce. You will find out how you can use Amazon’s product marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet made a purchase. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually ended up being the significant source of traffic and leads for most online organisation owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the key concepts such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the techniques have truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the fact that it is really owned by Google means it is a platform that all company must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be incredibly easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! It truly is incredible worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Russell Brunson Logo

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is incredible worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Logo

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Logo - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is one of the fastest methods to discover about the lots of various traffic sources available on the web. It is of enormous worth for any company owner or entrepreneur seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.