Russell Brunson Mentor – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsRussell Brunson Mentor

Composing a review about a book that has not been launched is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Mentor Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a big quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

But more notably he is now speaking about the topic which should be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons that a business might not endure – however without a doubt one of the greatest is a lack of traffic! Without any paying clients, or traffic, you just don’t have a company.

And yet it is among the locations that is both over-looked, and challenging to define. I believe it is since it is a tough topic, a lot of entrepreneur simply disregard it. They take the “develop it and they will come” approach – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying product or services online – in every specific niche imaginable. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have a limitless supply of traffic? But the majority of remain stuck and struggling?. Russell Brunson Mentor

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a business success, and why everybody in business should be buying education around this topic.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Let’s say that you have discovered a traffic source and your company is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Mentor

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around because there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary value each by themselves. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take an intricate task or concept and make it easy.

It is often said that there is absolutely nothing new – which the more things alter, the more they remain the very same. This holds true with a number of Russell’s items.

You see much of what Russell offers are really ideas and principles that another person produced. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a remarkable story teller. He has an unbelievable capability to take ideas that may be difficult to understand, and retell them in an easy, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact discuss and give the credit. However his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

So what does this imply?

I think it suggests that practically anything Russell has a hand in producing is of the greatest value. He takes the best of the finest and replays it to us in such a way that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Russell Brunson Mentor

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was constructing an online company back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, a minimum of in the fairly little tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real interesting part of the story is that many years later Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to utilize it to develop a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When many so called expert’s were trying to keep everything about online success a trick, the book was launched at a time. But in common Russell Brunson style, he released all the secrets available for anybody who put in the time to comprehend the book and read.

It contains a step-by-step actionable blueprint for any who is new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by so lots of people, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you plan to develop an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the right way to bring in people.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are offering. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much greater than the quantity they pay for it.

In lots of methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the exact same process and tools he uses daily in his service to make it the substantial success that it is.  Russell Brunson Mentor

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be drawn from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be developed on. These include domain names, branding and target audience. , if your are a novice to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my organisation. Do this part right and you have limitless complimentary traffic for many years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll find out how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing methods that you can utilize to generate traffic by means of e-commerce. You will find out how you can utilize Amazon’s product advertising API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to get started, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have come to your site, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Typically there are untapped markets simply due to the reality t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has become the significant source of traffic and leads for many online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the reality that it is in fact owned by Google indicates it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly easy to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and organised is really important.

Phew that is a lot! When you break it down throughout all the module, it really is fantastic value. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a couple of months!  Russell Brunson Mentor

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it appears like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This really is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Mentor

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Mentor - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest ways to learn more about the numerous various traffic sources offered on the internet. It is of enormous worth for any company owner or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just presume that the brand-new Traffic Secrets book will be fantastic.