Russell Brunson Model – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsRussell Brunson Model

Composing a review about a book that has not been launched is a little challenging – however what is important to comprehend is the background of Traffic Secrets.

Russell Brunson Model Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a huge amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

More notably he is now talking about the topic which must be at the heart of all organisation. How do you get traffic, prospective consumers, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons why an organisation may not survive – but by far among the biggest is an absence of traffic! With no paying consumers, or traffic, you merely do not have a company.

And yet it is among the areas that is both over-looked, and challenging to specify. I believe it is because it is a challenging topic, a lot of company owner merely overlook it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche possible. For most online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? The majority of remain stuck and struggling?. Russell Brunson Model

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a company success, and why everyone in organisation must be buying education around this topic.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Likewise, let’s say that you have actually discovered a traffic source and your company is doing excellent. What would occur if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Model

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are amazing worth each by themselves. I highly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his approach to everything. How can you take an intricate task or idea and make it easy. How do you simplify to basic components that can be performed on and then duplicated to scale.

It is frequently stated that there is nothing brand-new – which the more things alter, the more they stay the same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are really ideas and principles that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a student – which is definitely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise a fantastic story teller. He has an incredible capability to take concepts that may be challenging to comprehend, and retell them in an easy, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does actually give the credit and mention. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous many set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he twists around the concept is valuable.

So what does this mean?

I think it implies that practically anything Russell contributes to producing is of the highest worth. He takes the best of the very best and replays it to us in a way that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  Russell Brunson Model

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online organisation back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably little tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed closely.

The real interesting part of the story is that numerous years later Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to use it to create a lot more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were trying to keep everything about online success a trick. But in normal Russell Brunson design, he published all the secrets available for anybody who put in the time to read and comprehend the book.

It includes a detailed actionable blueprint for any who is new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by many individuals, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – especially if you prepare to develop an online organisation. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the right way to bring in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. Many people are simply stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much greater than the quantity they spend for it.

In lots of ways this book is a script for how Russell has discovered to market and sell over several years online. It is the exact same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Russell Brunson Model

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be taken from this initial course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather extensive modules! So let’s take a quick appearance what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These include domain, branding and target audience. If your are a novice to online marketing this very first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one near my heart as I love utilizing SEO as a crucial traffic source in my business. Do this part right and you have endless totally free traffic for many years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing tactics that you can utilize to create traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you need to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet made a purchase. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets just due to the truth t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has become the major source of traffic and leads for a lot of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the methods have actually really stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer value to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google implies it is a platform that all service need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! When you break it down throughout all the module, it truly is fantastic worth. Anyone of these modules would blow away the training programs turning up by “experts” who have just been around for a couple of months!  Russell Brunson Model

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

But as typical it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anyone trying to cover their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This really is amazing value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Model

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Model - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest methods to learn more about the many different traffic sources available on the internet. It is of enormous worth for any entrepreneur or business owner aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.