Russell Brunson Network Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson Network Marketing

Composing a review about a book that has actually not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Network Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually rejuvenating view.

But more notably he is now discussing the topic which needs to be at the heart of all company. How do you get traffic, potential clients, to your company?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons a service may not make it through – but without a doubt among the biggest is an absence of traffic! Without any paying consumers, or traffic, you just do not have a business.

And yet it is one of the areas that is both over-looked, and challenging to define. I believe it is since it is a hard subject, so many entrepreneur merely neglect it. They take the “construct it and they will come” method – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every specific niche possible. For many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? The majority of stay stuck and having a hard time?. Russell Brunson Network Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everyone in company should be investing in education around this subject.

Today there are a big variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? That is not the case otherwise everybody would have broken it.

Let’s state that you have actually discovered a traffic source and your company is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Network Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable value each on their own. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex job or concept and make it basic.

It is frequently said that there is nothing new – which the more things change, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are actually concepts and ideas that somebody else produced. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a student – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will choose up key concepts.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that might be difficult to grasp, and retell them in a simple, simple to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really discuss and offer the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has done it difficult and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it works in the real life. The advice and experience he twists around the concept is valuable.

So what does this mean?

I believe it means that nearly anything Russell has a hand in producing is of the highest worth. He takes the finest of the very best and replays it to us in a method that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Russell Brunson Network Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online business back when the majority of us hardly knew what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the fairly little tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that lots of years later Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to produce much more value in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were trying to keep everything about online success a secret. But in typical Russell Brunson style, he released all the secrets readily available for anybody who put in the time to comprehend the book and read.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by so lots of individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you prepare to develop an online company. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. Many people are just stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has found out to market and sell over several years online. It is the same process and tools he utilizes everyday in his company to make it the huge success that it is.  Russell Brunson Network Marketing

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be drawn from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather comprehensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be built on. These consist of domain, branding and target markets. If your are a beginner to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise learn more about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one near to my heart as I enjoy utilizing SEO as a crucial traffic source in my company. Do this part right and you have endless complimentary traffic for years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and methods that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can utilize to create traffic by means of e-commerce. You will discover how you can use Amazon’s item advertising API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you need to get started, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your site, but not yet made a purchase. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Typically there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually ended up being the significant source of traffic and leads for most online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have actually really stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the reality that it is in fact owned by Google implies it is a platform that all company must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to become overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and organised is actually important.

Phew that is a lot! It really is incredible worth when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have only been around for a couple of months!  Russell Brunson Network Marketing

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

But as typical it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This truly is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Network Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Network Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to find out about the numerous various traffic sources offered on the web. It is of huge worth for any business owner or business owner wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.