Russell Brunson New Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson New Book

Writing a review about a book that has actually not been released is a little difficult – however what is necessary to understand is the background of Traffic Secrets.

Russell Brunson New Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

But more notably he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, prospective consumers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons a business might not make it through – but by far one of the biggest is an absence of traffic! Without any paying clients, or traffic, you merely do not have an organisation.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is because it is a hard subject, so lots of entrepreneur merely overlook it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every niche you can possibly imagine. Yet for many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? The majority of stay stuck and struggling?. Russell Brunson New Book

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to an organisation success, and why everyone in service should be buying education around this subject.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be simple right? But that is not the case otherwise everybody would have cracked it.

Likewise, let’s state that you have actually found a traffic source and your service is doing terrific. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson New Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around given that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing value each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complicated job or idea and make it simple.

It is typically stated that there is absolutely nothing brand-new – and that the more things alter, the more they remain the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are actually concepts and principles that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to comprehend, and retell them in a basic, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact mention and provide the credit. But his way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

So what does this mean?

I think it indicates that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the finest and replays it to us in a way that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Russell Brunson New Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online company back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the reasonably little tight online marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that numerous years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to produce much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were trying to keep everything about online success a secret. In normal Russell Brunson design, he published all the secrets readily available for anyone who took the time to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by so lots of individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you plan to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in the proper way to bring in people.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are selling. The majority of people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much higher than the amount they spend for it.

In lots of ways this book is a script for how Russell has discovered to market and offer over lots of years online. It is the very same procedure and tools he uses everyday in his business to make it the big success that it is.  Russell Brunson New Book

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be taken from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be built on. These include domain names, branding and target audience. If your are a rookie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly neglected. It’s something to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely essential subject, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my service. Do this part right and you have limitless complimentary traffic for many years. You will learn the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the process is straightforward.. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable strategies that you can utilize to create traffic via e-commerce. You will discover how you can use Amazon’s item marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get started, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet purchased. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the major source of traffic and leads for a lot of online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. You are also demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google indicates it is a platform that all service should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and arranged is really crucial.

Phew that is a lot! It actually is remarkable value when you break it down throughout all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have just been around for a couple of months!  Russell Brunson New Book

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan offer or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the best training programs for anybody trying to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson New Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson New Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest ways to learn more about the many different traffic sources readily available on the web. It is of massive worth for any company owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only presume that the new Traffic Secrets book will be incredible.