Russell Brunson News – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson News

Writing a review about a book that has actually not been released is a little tricky – but what is important to understand is the background of Traffic Secrets.

Russell Brunson News Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

However more significantly he is now speaking about the topic which ought to be at the heart of all company. How do you get traffic, potential consumers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons why a service might not make it through – however without a doubt one of the biggest is an absence of traffic! With no paying consumers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and hard to specify. I think it is since it is a challenging subject, a lot of service owners just overlook it. They take the “build it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. For many online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? Most remain stuck and struggling?. Russell Brunson News

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to an organisation success, and why everyone in business need to be investing in education around this subject.

Today there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Also, let’s say that you have discovered a traffic source and your organisation is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson News

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable worth each on their own. If you have not read them, then I highly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his approach to everything. How can you take a complicated job or idea and make it easy. How do you simplify to easy components that can be executed on and after that repeated to scale.

It is typically said that there is absolutely nothing new – which the more things change, the more they remain the exact same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are actually concepts and ideas that another person produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea originated from.

Russell has stayed a trainee – which is definitely the finest method to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will choose up essential concepts.

Russell is also a fantastic story teller. He has an incredible capability to take concepts that might be challenging to understand, and retell them in an easy, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact offer the credit and point out. But his way of retelling what the SOS sequence is, and how you can use it, now has his name mainly connected with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

So what does this indicate?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the finest and replays it to us in such a way that we can execute and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Russell Brunson News

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online organisation back when many of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that many years later on Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to utilize it to produce a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called master’s were attempting to keep everything about online success a secret. But in typical Russell Brunson style, he published all the secrets offered for anyone who took the time to comprehend the book and read.

It includes a detailed actionable plan for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by many people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you prepare to develop an online organisation. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the best way to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are offering. The majority of people are just stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much greater than the quantity they pay for it.

In lots of methods this book is a script for how Russell has found out to market and sell over many years online. It is the same process and tools he utilizes daily in his organisation to make it the huge success that it is.  Russell Brunson News

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and topics will be drawn from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy utilizing SEO as a crucial traffic source in my company. Do this part right and you have unlimited free traffic for many years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the process is straightforward.. Start an affiliate program, recruit affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing methods that you can use to generate traffic through e-commerce. You will discover how you can utilize Amazon’s item advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have concerned your site, but not yet bought. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for most online service owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the crucial concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is really owned by Google implies it is a platform that all organisation need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you stay focused and arranged is truly important.

Phew that is a lot! It really is fantastic worth when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a couple of months!  Russell Brunson News

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the finest training programs for anyone trying to cover their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This really is remarkable worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Russell Brunson News

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson News - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest ways to learn about the lots of different traffic sources offered on the internet. It is of huge worth for any business owner or entrepreneur seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be amazing.