Russell Brunson One Funnel Away Challenge – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsRussell Brunson One Funnel Away Challenge

Composing a review about a book that has not been launched is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson One Funnel Away Challenge Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More significantly he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, prospective consumers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons that a business may not survive – but without a doubt among the biggest is a lack of traffic! Without any paying customers, or traffic, you simply do not have a company.

And yet it is among the locations that is both over-looked, and difficult to specify. I think it is since it is a difficult topic, many business owners simply disregard it. They take the “construct it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche imaginable. For most online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? A lot of stay stuck and having a hard time?. Russell Brunson One Funnel Away Challenge

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a business success, and why everyone in business should be buying education around this topic.

Today there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually found a traffic source and your organisation is doing terrific. What would occur if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Russell Brunson One Funnel Away Challenge

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around because there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each by themselves. I highly recommend you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated task or concept and make it basic.

It is often stated that there is absolutely nothing new – which the more things change, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are in fact ideas and ideas that another person developed. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the idea came from.

Russell has stayed a student – which is definitely the best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will choose up essential concepts.

Russell is also an incredible story teller. He has an incredible ability to take concepts that might be tricky to understand, and retell them in an easy, easy to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does really provide the credit and mention. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered lots of numerous set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it operates in the real life. The recommendations and experience he covers around the idea is valuable.

So what does this imply?

I think it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a method that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Russell Brunson One Funnel Away Challenge

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online service back when many of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a method to utilize it to produce much more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When numerous so called expert’s were attempting to keep everything about online success a trick, the book was launched at a time. In normal Russell Brunson design, he published all the secrets readily available for anybody who took the time to understand the book and read.

It includes a detailed actionable plan for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by many people, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you plan to construct an online business. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the right way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are offering. A lot of individuals are simply stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and sell over several years online. It is the exact same process and tools he uses daily in his business to make it the substantial success that it is.  Russell Brunson One Funnel Away Challenge

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be taken from this original course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These consist of domain, branding and target markets. , if your are a rookie to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily ignored. It’s something to get traffic to your organisation, however if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I enjoy using SEO as a crucial traffic source in my organisation. Do this part right and you have endless complimentary traffic for many years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to create traffic through e-commerce. You will discover how you can utilize Amazon’s item advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet bought. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has ended up being the significant source of traffic and leads for many online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the methods have actually really remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the reality that it is in fact owned by Google means it is a platform that all business should be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to help you stay focused and arranged is really crucial.

Phew that is a lot! It truly is fantastic value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Russell Brunson One Funnel Away Challenge

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody trying to cover their head around online marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This really is fantastic value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson One Funnel Away Challenge

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson One Funnel Away Challenge - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest methods to learn more about the lots of various traffic sources readily available on the web. It is of huge value for any business owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be remarkable.