Russell Brunson One Funnel Away – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsRussell Brunson One Funnel Away

Writing a review about a book that has not been released is a little difficult – however what is necessary to understand is the background of Traffic Secrets.

Russell Brunson One Funnel Away Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a truly refreshing view.

But more notably he is now talking about the topic which should be at the heart of all company. How do you get traffic, prospective customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that a company may not endure – however by far one of the most significant is an absence of traffic! With no paying customers, or traffic, you merely do not have a service.

And yet it is one of the areas that is both over-looked, and difficult to specify. I believe it is because it is a challenging subject, a lot of entrepreneur simply ignore it. They take the “build it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche you can possibly imagine. Yet for most online organisations they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an endless supply of traffic? Many stay stuck and struggling?. Russell Brunson One Funnel Away

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everybody in company must be buying education around this topic.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have broken it.

Let’s state that you have actually found a traffic source and your service is doing fantastic. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson One Funnel Away

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around considering that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing worth each by themselves. If you have not read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this seems his approach to everything. How can you take an intricate task or concept and make it easy. How do you simplify to easy elements that can be executed on and then repeated to scale.

It is often stated that there is absolutely nothing brand-new – and that the more things change, the more they remain the exact same. This is the case with numerous of Russell’s items.

You see much of what Russell offers are actually ideas and principles that another person produced. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually remained a student – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will pick up key concepts.

Russell is likewise a fantastic story teller. He has an extraordinary capability to take ideas that may be challenging to grasp, and retell them in an easy, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact point out and provide the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered many many set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world. The advice and experience he wraps around the principle is invaluable.

So what does this imply?

I believe it suggests that almost anything Russell contributes to producing is of the highest value. He takes the finest of the best and replays it to us in a method that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Russell Brunson One Funnel Away

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online organisation back when most of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly little tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed carefully.

The real remarkable part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to utilize it to produce much more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When numerous so called master’s were trying to keep whatever about online success a secret, the book was launched at a time. But in typical Russell Brunson style, he published all the secrets readily available for anybody who put in the time to read and understand the book.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by numerous individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to develop an online organisation. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the proper way to draw in individuals.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are selling. Many individuals are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the amount they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over many years online. It is the same process and tools he utilizes everyday in his business to make it the substantial success that it is.  Russell Brunson One Funnel Away

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this initial course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be built on. These consist of domain names, branding and target audience. If your are a beginner to internet marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s something to get traffic to your business, however if your copy is bad, they will recuperate out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one close to my heart as I like using SEO as a key traffic source in my business. Do this part right and you have unlimited complimentary traffic for years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can utilize to create traffic via e-commerce. You will discover how you can utilize Amazon’s product marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, but not yet purchased. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Frequently there are untapped markets just due to the reality t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online company owner. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the key principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually truly stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are also shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the reality that it is actually owned by Google suggests it is a platform that all organisation must be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly simple to become overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down across all the module, it actually is remarkable value. Anyone of these modules would blow away the training programs appearing by “experts” who have actually only been around for a couple of months!  Russell Brunson One Funnel Away

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is among the best training programs for anyone attempting to cover their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson One Funnel Away

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson One Funnel Away - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not best it is one of the fastest methods to discover about the lots of various traffic sources readily available on the web. It is of massive worth for any company owner or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be incredible.