Russell Brunson Profile – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsRussell Brunson Profile

Writing a review about a book that has actually not been launched is a little difficult – however what is essential to comprehend is the background of Traffic Secrets.

Russell Brunson Profile Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a big quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

More significantly he is now talking about the subject which must be at the heart of all service. How do you get traffic, potential consumers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that an organisation may not survive – but without a doubt among the greatest is an absence of traffic! With no paying customers, or traffic, you simply don’t have a business.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is due to the fact that it is a tough subject, a lot of organisation owners simply ignore it. They take the “construct it and they will come” method – which plainly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche imaginable. Yet for many online services they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an unlimited supply of traffic? However most remain stuck and having a hard time?. Russell Brunson Profile

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everybody in business should be purchasing education around this topic.

Today there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be simple right? But that is not the case otherwise everyone would have cracked it.

Likewise, let’s say that you have actually found a traffic source and your business is doing terrific. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you want.

Who Is Russel Brunson Russell Brunson Profile

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around since there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable value each on their own. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate job or concept and make it easy.

It is frequently said that there is nothing brand-new – and that the more things alter, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are actually ideas and principles that another person created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a student – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is likewise a fantastic story teller. He has an amazing capability to take ideas that may be challenging to understand, and retell them in an easy, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually mention and give the credit. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered lots of numerous set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real world. The suggestions and experience he twists around the idea is priceless.

What does this mean?

I believe it implies that almost anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can carry out and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Russell Brunson Profile

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online service back when the majority of us barely knew what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, at least in the fairly small tight internet marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to use it to create even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called master’s were trying to keep whatever about online success a trick, the book was released at a time. But in typical Russell Brunson design, he published all the secrets offered for anyone who took the time to understand the book and read.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to find your dream consumers; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-altering” by numerous individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you prepare to construct an online organisation. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the best way to draw in people.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are selling. The majority of people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has found out to market and offer over several years online. It is the very same process and tools he uses everyday in his business to make it the big success that it is.  Russell Brunson Profile

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be drawn from this original course – so it’s a good location to start.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite thorough modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard principles that will be constructed on. These consist of domain, branding and target audience. , if your are a novice to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one close to my heart as I enjoy utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited free traffic for years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable techniques that you can use to produce traffic by means of e-commerce. You will discover how you can utilize Amazon’s item advertising API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet made a purchase. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the significant source of traffic and leads for most online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have truly remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. You are also shown how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is in fact owned by Google implies it is a platform that all business should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly easy to become overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is really essential.

Phew that is a lot! It truly is amazing value when you break it down across all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a couple of months!  Russell Brunson Profile

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

But as usual it appears like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody trying to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Profile

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Russell Brunson Profile - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest ways to learn more about the numerous different traffic sources available on the web. It is of enormous worth for any entrepreneur or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the brand-new Traffic Secrets book will be fantastic.